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GWCM has a passion for beer label design, craft brewery logos, the global craft alcohol movement and the beer industry as a whole. Some of the most innovative creative marketing in the country is coming from within the sector through creative beer label design, and it is unlikely to slow down any time soon.
According to a June 2020 report by Technavio research, the craft beer market in Europe is poised to grow by 1,324.31 million litres during 2020-2024. But it can often seem like it’s hard to get your brewery branding noticed, your marketing for beer right, your voice heard and your product the respect it deserves. Our 23 years in business has taught us that there is always a way to make brands stand out, and design awesome beer bottles, beer brands and logos.
The global Coronavirus pandemic has taught us there has never been a more crucial time to promote your awesome beer, designer beers, micro beer cans and products online and tell customers you’re open for business. Shifting customer attitudes means breweries new and old must adapt quickly. If your micro-brewery relies too much on traditional ways of trading, now is the time to use an eCommerce website company to help diversify your operations and plan for the future.
Everything needs to be considered, from your beer pump clip designs (absolutely key to winning over customers – new and old) to your social media images and messaging. GWCM offer a complete service to all of its customers, from a focused brewery marketing strategy to full website builds, video for your social media and vehicle graphics.
Even in a saturated, noisy market a stand-out beer pump clip design and amazing beer labels will always shout out, if it is well promoted. Whatever your attitude to them, think of Brewdog’s success. Our experts can help with naming, renaming, logo and brand development. Our talented studio consists of creative directors, art directors, website graphic designers, illustrators and photographers, all delivering a fresh vision to your brand on shelf, at the bar or online.
An example of the work we’ve recently completed can be seen in our campaign for Great Oakley Brewery. With 14 years of success behind them, Great Oakley were keen to bring their brand and beer label graphic design more in line with the new wave of craft beer on the market, and attract the new customer base – young hipsters, beards, and the awakened female beer drinkers.
However, with a strong customer base already in place Great Oakley didn’t want to depart from their origins. For established brands with a strong foothold in the industry, we understand the balanced approach needed. And for those just starting out, we have the energy and creativity to rise above your competitors.
“GWCM have introduced a new era for us, breathing new life into our brand heritage. We have maintained our character and traditional values, but now really stand-out in an industry that has seen huge growth. Our rebrand has enabled us to grow during a really competitive time and we are in a great position and excited for the future.”
Founder, Great Oakley Brewery