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Over the years, GWCM has gained unique insight into craft beer marketing and the brewery industry as a whole. Some of the most innovative campaigns in the country are coming from within the sector, and it is unlikely to slow down any time soon.
Our approach at GWCM is always based on the fact that even the most traditional – or the most avant-garde – of brands can be enlivened with the right kind of insight and creativity. Even though the beer sector is particularly well suited to this – whatever your attitude to them, think of Brewdog’s recent success – it can still seem like it’s hard to get your voice heard and your product the respect it deserves.
Our experience working as a craft beer marketing agency has taught us that there is always a way to promote your brand creatively. There is always room for more insight, more excitement and, ultimately, more impact.
An example of the work we’ve recently completed in this industry, can be seen in our campaign for Great Oakley Brewery. With 13 years of success behind them, Great Oakley were keen to bring their brand more in line with the new wave of craft beer, and its new customer base – think young hipster drinkers with beards, blogs, and plaid shirts.
However, with a strong customer base already in place Great Oakley didn’t want to depart too much from their origins. For established brands with a strong foothold in the industry, we understand the balanced approach needed when it comes to marketing your product. And for those just starting out, we have the energy and creativity to match your competitors when it comes to grabbing the attention of an increasingly young customer base.
“GWCM have introduced a new era for us, breathing new life into our brand heritage. We have maintained our character and traditional values, but now really stand-out in an industry that has seen huge growth. Our rebrand has enabled us to grow during a really competitive time and we are in a great position and excited for the future.”
Founder, Great Oakley Brewery
Branding services for breweries is a varied discipline. Everything needs to be considered, from your pump clip choices (absolutely key to winning over customers – new and old) to your social media images and messaging. GWCM offer a complete service to all of its customers, from focused craft beer marketing strategies to full website builds, from video advertising to print ads.
We work tirelessly to create as much impact as possible, collaborating with our customers in bringing their brand to life, with a focus on clear and measurable results. Contact us below to find out more about how our services will bring value to your brand.