Advertising undergraduate courses with peerless campaigns to attract new London university students

CLIENT: GSM London

SECTOR: Higher Education

SCOPE: Photography | Art Direction | Advertising | Outdoor | Digital | Social Media | Direct Mail | Advertorials

GWCM was challenged to help with the advertising of undergraduate courses for GSM London. The university had ambitious growth aspirations.

Attracting London's ethnically diverse students was key to out strategy. This applied to GSM's two-year accelerated courses and standard three-year courses. We needed to increase the visibility of their university. Positioning GSM London above their competitors as a top local choice was also part of our challenge.

We developed a strong brand proposition aimed at prospective students during an undergraduate recruitment drive. Powerful, creative campaign concepts became a reality across London. We used outdoor media including public transport and poster sites. Real students, simple messaging and calls to action helped make a compelling campaign. We worked with photographer, Marco Walker. He has shot for brands such as Vogue, Moschino, and Bacardi. He created inspirational images shot across urban London in keeping with the ‘GSM London’ Story.

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