Agricultural branding challenge for a leader in biological agriculture

CLIENT: FuturAg

SECTOR: Agriculture

SCOPE: Brand Identity| | Research & Visual Enquiry | Logo Concept & Development

A telephone call from County Kildare started an urgent time-sensitive agricultural branding challenge for us. We would help to resolve a brand infringement. The company was previously known as APS BioAg. It was discovered there was a company with a similar name in Australia called BioAg. Our task initially was to come up with a new brand name and carry out an in-depth analysis. Plus desktop research and Companies House names to ensure our new company names didn’t already exist.

A leader in the field of biological agriculture they partner with selected consultants and suppliers. They implemented biological systems on farms in over 40 countries. They offer a range of cutting-edge technology products that meet strict ISO 9001:2008 standards. They also conform to FIBL and Irish organic standards.

The goal was to position the brand as a leader in biologicals. This included animal health, crop production, and soil health in the UK & Ireland. We developed and presented a range of descriptive, suggestive, and also empty vessel names. FuturAg was finally chosen and the preferred name was checked out legally with an IP solicitor. Our brief then turned into a wider branding project. We developed several new logo options, to be used through brand communications.