Agricultural branding challenge for a leader in biological agriculture

The Challenges

It was discovered there was a company in Australia with a similar name called BioAg. Our initial task was to develop a completely new brand name and carry out in-depth analysis, desktop research, and Companies House checks to ensure the proposed names did not already exist.

The wider challenge was to reposition the business as a recognised leader in biologicals across animal health, crop production, and soil health throughout the UK and Ireland.

Our Solution

We developed and presented a range of descriptive, suggestive, and empty vessel brand names. FuturAg was ultimately chosen as the preferred option and was legally checked with an IP solicitor.

The project then evolved into a wider branding exercise. We developed several new logo concepts designed for use across all brand communications.

The Results

The successful rebrand resolved the company’s naming conflict while creating a stronger and more distinctive identity for future growth.

The new FuturAg brand positioned the business more clearly within the biological agriculture sector and provided a professional platform for ongoing marketing and communications across the UK and Ireland.