Agriculture graphic design expertise gets people talking turf for Syngenta

CLIENT: Syngenta

SECTOR: Agriculture I Turf & Landscape Management

SCOPE: Newsletter Publication

GWCM's, creative experts in agricultural graphic design redesigned ‘Turf Talk’. It is the bi-annual turf management newsletter for Syngenta Turfs and Landscapes. The publication is packed with information and advice. It helps with turf management for green keepers and sports turf managers across the country and the pressures they face.

For over 30 years Syngenta Turfs and Landscapes have been the market leader. They focus on day-to-day golf course management. They create innovative turf management solutions for golf courses in 43 countries. They have a range of products, advice on their application, technical support, and disease management. Syngenta care for the health, quality, and consistency of fairways and greens. They also care for the health of the game itself and the industry’s long-term business sustainability.

Our graphic designers refreshed the publication. We developed a stylish piece by working closely with Syngenta’s product specialists. We introduced graphic icons and engaging call-out features. We included stunning imagery of some of the world's best golf courses which helped to break up the technical content. It made it a more interesting read in order to help attract new audiences.

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