CLIENT: Great Oakley Brewery
SECTOR: Food & Drink
SCOPE: Brewery Branding | Brewery Website Design and Development | Photography | Art Direction | Video
Great Oakley Brewery needed an accomplished brewery branding agency to refresh its look after 13 successful years of business. In an industry that is in a constant state of flux and reinvention, what the Great Oakley brand lacked was stand out - on the shelf and bar. A multi-award-winning craft brewery with quality and consistency at the core of its business they were driven by the desire to move with the times.
As a brewery branding company, the key to this rebrand was for our creatives to reimagine the much-respected brewery in such a way that it continued to appeal to its existing audience but grab a hold of the new wave of younger hipster beer drinkers.
The result has been a new brand identity that remains rooted in the traditions, history, and core values of the brand, but features a fresh, clean, contemporary edge. The 10 core ale varieties have been given a stylish makeover whilst still being sufficiently recognisable at the bar for regulars.
The new branding has been implemented across multiple platforms, including a new brewery website with simple eCommerce quickly tagged on during lockdown, packaging, beer pump clips, and email marketing.