CLIENT: British Business Bank
SCOPE: Brand Identity | Advertising | POS and Signage
The Department for Business, Innovation and Skills (BIS) approached us to develop a suitable name, brand identity and signage for a new Government Business Bank.
Initially, our strategic approach involved qualitative research across a range of focus groups. The research helped to shape the brand name and identity that was finally approved at ministerial level. The brand and supporting marketing communications help to draw interest for the programmes and put SME’s in reach of essential finance for growth.