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Cheshire East Council
Public Sector Advertising
Brochure | Healthcare Video Production | Social
The Government issued new guidance which came into effect when England moved to step four of the roadmap in July, however, lifting restrictions does not mean that the risks from COVID-19 have disappeared.
Cheshire East Council has clear advice in respect of the Covid-19 outbreak and their specific region. This includes urging those living and working in Cheshire East to get fully vaccinated and follow the advice. To help with this challenge the Council approached GWCM, an experienced healthcare communications agency, due to our vast healthcare marketing experience.
We developed outbreak marketing campaign materials consisting of leaflets, a video animation and social media graphics, outlining advisory guidance on how people can manage the risks for Cheshire East residents and the simple actions we can all take to help lower the risk of infection.
Whilst Coronavirus remains a serious health risk, it’s important to stay cautious and help protect yourself and others. Our Covid-19 pandemic marketing was based upon our successful campaign graphics for Northamptonshire Councils and uses a simple, illustrative style that helps to capture attention and make it easy to comprehend, even if English is not the first language of the reader. Our work has supported the UK Government advice throughout all phases, and more recently builds on updated Step 4 guidance as the country learns to live with the virus.