CLIENT: Overnet Data
SECTOR: Education | EdTech
SCOPE: Branding | Exhibitions
GWCM’s EdTech marketing expertise enabled us to develop a receptive, professional new brand identity and exhibition graphics for Overnet Data’s main product Edulink One.
Overnet Data’s marketing had dropped behind competitors and needed the help of an experienced education marketing agency. Our brief was to assist with a marketing strategy for schools and raise the profile of their excellent software. Marketing to schools and teachers is often a challenge as the actual target buyers are usually school network managers, data managers, and school leadership teams, who are often not the actual users.
Edulink One is an integrated information platform app for schools that consolidates several pieces of software into one solution. This enables schools to implement one rollout instead of several, saving them £000’s per year.
Our solution appealed to the main secondary school target audience but also worked well for primary schools as we were informed of Overnet Data’s intentions to expand into that market in the future. Illustration is key as part of the new branding. The elements and characters developed were designed to work well both on, and offline with thoughts to develop a new website after the new brand was successfully launched at the annual BETT show.