Educational marketing and brand alignment for the leading supplier of cashless catering

CLIENT: AMI Education Solutions

SECTOR: Educational Technology

SCOPE: Video | Branding | Exhibition

Our educational marketing solutions were needed for AMI Education Solutions, one of the UK’s leading providers of cashless catering and identity management solutions. AMI suffered a degree of brand confusion and needed to merge companies under one name to give better clarity.

Educational products marketing is a specialism of GWCM, hence, we were approached to help with some brand re-alignment. Focusing on AMI’s key objective to elevate the parent brand – we developed a number of initial design solutions for a new logo that would help clearly define the business and set out the corporate boundaries for the complete product range. An evaluation of all the other sub-brands resulted in a refinement of the brand architecture and some design tweaks to other brand identities in the portfolio.

The design carried over into many other elements for the re-launch, including corporate stationery, promotional items, and a motion graphics video. It also served as inspiration for the design of a new exhibition stand which helped drive leads at the world's leading education technology event, BETT.

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