CLIENT: AMI Education Solutions
SECTOR: Educational Technology
SCOPE: Video | Branding | Exhibition
Our educational marketing solutions were needed for AMI Education Solutions, one of the UK’s leading providers of cashless catering and identity management solutions. AMI suffered a degree of brand confusion and needed to merge companies under one name to give better clarity.
Educational products marketing is a specialism of GWCM, hence, we were approached to help with some brand re-alignment. Focusing on AMI’s key objective to elevate the parent brand – we developed a number of initial design solutions for a new logo that would help clearly define the business and set out the corporate boundaries for the complete product range. An evaluation of all the other sub-brands resulted in a refinement of the brand architecture and some design tweaks to other brand identities in the portfolio.
The design carried over into many other elements for the re-launch, including corporate stationery, promotional items, and a motion graphics video. It also served as inspiration for the design of a new exhibition stand which helped drive leads at the world's leading education technology event, BETT.