CLIENT: Cornwall & Isles of Scilly Investment Fund
SCOPE: Branding | Advertising | Website | Video | Promotion
With our financial marketing solutions experience, we were able to assist with the development of the brand and new website for the Cornwall & Isles of Scilly Investment Fund. The £40m fund seeks to address equity gaps in start-up, early-stage, and development capital for regional businesses.
Traditional sectors within the Cornwall & Isles of Scilly region are tourism and the Agri-Food Industry. But developing markets in Advanced Engineering and Digital Innovation, Agri-tech, aerospace, marine tech, renewable energy, and low carbon economic growth being is at the heart of the ambitions for the region.
Our design for the WordPress website needed to balance, not only aesthetics, usability, and interactivity, but also consider the value that the site would provide back to the Government in terms of leads, provision of loans, equity investments, and local business job creation. To deliver this, our visual landscape for the website uses modern vector graphic illustrations reflective of the region over land, sea, air, and space. It is also an intuitive and responsive website that helps to promote compelling reasons, advice, and support as to why businesses should seek investment.