Winner of ‘Digital Campaign Of The Year’ at the Trade Association Forum Best Practice Awards

CLIENT: Fire Door Safety Week

SECTOR: Construction and Built Environment

SCOPE: Website | Logo | Brand Identity | Marketing Collaterals

Fire Door Safety Week broke records;

• 118 supporting organisations; 6.4m PR reach
• 1m impressions via Twitter; 6,000 video views
• 16 items of radio coverage
• The campaign won, Digital Campaign of the Year at the prestigious Trade Association Forum Best Practice Awards 2015

Fire Door Safety Week is an annual campaign by the British Woodworking Federation, the BWF Certifire and the Fire Door Inspection Scheme. The campaign urges end users to check the operation and condition of their fire doors and to report those that aren’t satisfactory.

The BWF approached GWCM, due to our vast construction marketing experience. For the past 23 years we have been designing and producing compelling branding, advertising, websites and videos that get brands noticed, talked about and remembered.

A content rich, resource hub was created to engage the stakeholders and encourages people and organisations to pledge their support, in turn generating huge brand awareness. To ensure brand consistency we designed and built the website including all of the downloadable promotional items that sit within the online toolkit; including a media pack, posters and GIF banners.

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