Client:	Fire Door Safety Week
SECTOR:	Construction
SCOPE:	Logo | Brand Identity | Website | Marketing Collaterals

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Results

• Fire Door Safety Week 2014 broke records!
• 118 supporting organisations; 6.4m PR reach.
• 3.1m impressions via Twitter; 6,000 video views.
• 16 items of radio coverage.
• The campaign also won, Digital Campaign of the Year at the prestigious Trade Association Forum Best Practice Awards 2015.

Executive Summary

Fire Door Safety Week is an annual campaign, launched by the British Woodworking Federation, the BWF Certifire and the Fire Door Inspection Scheme. It unites the fire door industry and helps to raise greater awareness of the critical role of fire doors in protecting life and property.

Fire Door Safety Week seeks to engage and educate people, helping every property owner to understand the correct specification, supply, installation, operation, inspection and maintenance of fire doors.

The Business Objective

To raise awareness of the critical role of fire doors, drawing attention to specific issues such as poor installation and maintenance. The campaign needed to encourage building owners and end users to check the operation and condition of their fire doors and to report those that aren’t satisfactory.

The Challenge

To educate critical sectors, such as healthcare providers and hotels.

Project Launch Date

Fire Door Safety Week is already receiving a very high level of support for this year’s campaign, which runs 26th September – 2nd October 2016.

Outline of Creative Solution

Gavin Willis Creative Marketing produced a logo that embodied the importance of the subject matter combining a strong icon and a cohesive logotype. We built the campaigns tone and identity around this.

Supporters can download a suite of marketing resources for Fire Door Safety Week from an online toolkit, and are encouraged to run events during the week and take to social media to get across the message of fire safety using the hashtag #FireDoorSafetyWeek.

To ensure brand consistency Gavin Willis Creative Marketing designed and built the website including all of the downloadable promotional items that sit within the online toolkit; including a media pack, posters and GIF banners.

www.firedoorsafetyweek.co.uk