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Peerless outdoor advertising campaign to attract new London university students
CLIENT: | GSM London |
SECTOR: | Higher Education |
SCOPE: | Photography | Art Direction | Advertising | Outdoor | Digital | Social Media | Direct Mail | Advertorials |
GSM London wanted to increase the visibility of their university and position themselves over their competitors as a destination of choice for students within the local area.
GWCM developed a strong overarching brand proposition for GSM London, supplied powerful and creative campaign concepts and made a compelling case to communicate with prospective students during the undergraduate recruitment drive.
We worked with photographer, Marco Walker who has worked with a number of brands such as Vogue, Moschino and Bacardi to create a series of inspirational images shot across urban London in keeping with the ‘GSM London Story’.
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Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work. – Marketing Manager, GSM London
