Peerless outdoor advertising campaign to attract new London university students

CLIENT: GSM London

SECTOR: Higher Education

SCOPE: Photography | Art Direction | Advertising | Outdoor | Digital | Social Media | Direct Mail | Advertorials

GSM London wanted to increase the visibility of their university and position themselves over their competitors as a destination of choice for students within the local area.

GSM London approached GWCM, due to our vast education marketing experience. For the past 23 years we have been designing and producing compelling branding, advertising, websites and videos that get brands noticed, talked about and remembered.

GWCM, the education marketing agency, developed a strong overarching brand proposition for GSM London, supplied powerful and creative campaign concepts and made a compelling case to communicate with prospective students during the undergraduate recruitment drive.

We worked with photographer, Marco Walker who has worked with a number of brands such as Vogue, Moschino and Bacardi to create a series of inspirational images shot across urban London in keeping with the ‘GSM London Story’.

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