CLIENT: Olympus Care Services
SCOPE: Social Campaign | Landing page | Direct Mail | Posters
During World Alzheimer’s Month, Olympus Care Services wanted to raise awareness and promote their specialist dementia offering.
GWCM, the healthcare marketing agency, developed a detailed communication and strategy plan to assist a busy internal marketing team. Providing a simple outreach ‘tweet sheet’ guide with best practices to increase audience engagement. The social campaign ran across Facebook and Twitter using a series of banners focusing on a different ‘dementia story’ each week, helping to promote a better understanding of good dementia care.
Postcards and posters were also designed to drive user participation back to both the social media campaign and the supporting website landing page.
GWCM helped us before, during and after World Alzheimer’s Month to create thought provoking content for our own dementia campaign. The campaign enabled us to raise awareness of the condition and the support available to individuals living with dementia. The campaign ran smoothly and really got people thinking – Marketing Assistant, Olympus Care Services