Empowering Liverpool's Employment and Skills Strategy with information marketing

CLIENT: Halton Borough Council

SECTOR: Public Sector

SCOPE: Design | Print

Marketing information specialists GWCM assisted the Liverpool City Region Combined Authority. We helped design and produce of a vast array of skills for growth agreements.

A ground-breaking deal with the government secured a £500m single investment fund. This fund helps to establish and power improvements to the region's employment, skills, and economic development. Employers can attract and retain a skilled, productive workforce. Individuals gain high-quality education and skills provision to access and progress in employment.

The design of the brochures helped to make sense of the information to a wide group of partners and stakeholders. It supported getting more people into work, improving the qualifications and skills of local residents. It broadened work with employers to identify, communicate and respond to skills needs. The Skills for Growth agreements included sector-focused summary careers materials. We also designed these materials for residents. They had positive impacts on employment levels, incomes, and regional economic growth in the Liverpool City Region.

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