SCOPE: Catalogue Design | Online Learning Resources | Photography & Art Direction | Print Production
Marketing for educational institutions is core expertise here at GWCM. So after a major corporate rebrand, Pearson reached out to us when they needed their sales materials to reflect a fresh identity.
Continuously launching new educational resources tools and assessments Pearson’s product range include study tools, revision, and teaching tools and learning platforms respected the world over.
GWCM has designed marketing materials to promote its online learning courses for higher education and qualification training. Our team of designers also bettered the range of catalogues they had designed in previous years for the clinical division, by taking Pearson's KPIs into full consideration we highlighted particular digital calls to action, such as 'register online' and 'request product demonstrations', which acted as gateways for improved lead generation. Simple colour-tabbed sectors and large title categories enabled the buyer to identify the product categories easily, and emotive lifestyle imagery improved the overall content.