CLIENT: Midlands Engine Investment Fund
SCOPE: Branding | Advertising | Website | Video | Promotion
The previous Secretary of State, Sajid Javid announced the launch of three funds providing up to £100m of equity finance to redress a regional imbalance in SME funding options.
The Midlands Engine Investment Fund (MEIF) is a collaboration between the British Business Bank, the Department for Business, Energy and Industrial Strategy, the Department for Communities and Local Government and 10 Local Enterprise Partnerships (LEPs) in the East & South East and West Midlands. It provides small business loans and debt finances for fast-growth organisations and businesses looking to expand into new markets.
GWCM experienced digital marketing for financial services team were appointed to develop the brand identity and design and deliver a fully responsive website along with all marketing collaterals for the launch in August 2017.