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Internal communication campaign driving tailored and targeted service to members

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BACK TO OUR WORK

CLIENT:

NFU

SECTOR:

Agriculture

SCOPE:

Leaflet | Direct Mail | Promotional


  • 82% open rate on email marketing campaign
  • Over 500 IAN packs distributed across the company

NFU wanted to take their membership service to a new level by incentivising the sales team to deliver a better targeted service to its current and prospective members.

NFU approached GWCM, due to our vast agriculture marketing experience. For the past 23 years we have been designing and producing compelling branding, advertising, websites and videos that get brands noticed, talked about and remembered.

Our agriculture marketing team brought the idea of ‘IAN’ the farmer to life. ‘IAN’ is an acronym for the three key areas the membership team should focus on; Income, Area and Numbers. Using this method helped to make the key objectives easily memorable.

The idea was translated into a suite of multi-channel communications such as; direct mail leaflets, flyers and resources contained within a sales ’toolbox’. These resources made the information such as activities, sales targets and rewards, accessible and understandable.

To follow up the physical packs, reminder emails were sent out to the sales team in order to keep momentum going and drive sales.

LEARN MORE ABOUT OUR AGRICULTURAL MARKETING SERVICES

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