GWCM London

020 3036 0883

GWCM Northampton

01604 638 200

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Contact us in London

020 3036 0883

Contact us in Northampton

01604 638 200
newbusiness@gavinwillis.co.uk

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LONDON 020 3036 0883

NORTHAMPTON 01604 638 200

London 020 3036 0883 | Northampton 01604 638 200

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Client:

NFU

SECTOR:

Agriculture

SCOPE:

Exhibition Graphics

Testimonial

“Just want to thank you all again for your work with these. They are quite refreshing!” – Marketing Advisor, NFU

Executive Summary

The National Farmers Union (NFU) champions British farming and provides professional representation and services to its Farmer and Grower members.

With over 50,000 members, the NFU is the most successful representation body for agriculture and horticulture, with members covering 2/3 of the agricultural land in England and Wales.

With many live show events, such as Cereals 2015, Livestock Event 2015 and various County Shows throughout the year, the NFU approached Gavin Willis Creative Marketing to design some show stopping exhibition graphics to drive membership enquiries.

Outline of Project Brief

The Business Objective:

Encourage non-members to join the NFU. But also, showcase some of the many benefits of being an NFU member and how they are fighting for British farmers.

The graphics should also encourage non-members to join the NFU.

The Challenge:

To inspire greater public support, promote British farming and the many services and diverse range of legal, technical and agricultural issues that the NFU advise upon.

Project Launch Date

The campaign debuted in April 2015 and ran across a series of events throughout the year.

Outline of Creative Solution

We developed a strong campaign that helped to inform, educate and engage with the audience. Whether you are a farmer or grower looking for representation, information and advice, a professional serving the agricultural community, or someone who simply feels passionate about the countryside, there’s a membership category for you. Our attention grabbing creative sought to address these issues and promote the member benefits.

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