An inviting exhibition space for 1,400 delegates at Europe’s biggest farming event

CLIENT: National Farmers Union

SECTOR: Agriculture

SCOPE: Exhibition Graphics

The annual NFU Conference, which takes place in February, sets the tone for the farming year, and is one of the agricultural sector’s biggest events.

NFU approached GWCM, due to our vast agriculture marketing experience. For the past 23 years we have been designing and producing compelling branding, advertising, websites and videos that get brands noticed, talked about and remembered.

In order to capture footfall, the NFU wanted a communal space where attendees could congregate in-between seminars. The end result is a quirky, bright, engaging wrap-around stand that truly makes an impact. With integrated showcases and LCD screens, the stand displays the benefits of being an NFU member, as well as the latest campaigns and news.

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