Marketing during a pandemic for Northamptonshire Councils

North Northampton Council COVID Campaign

CLIENT: North Northamptonshire & West Northamptonshire Councils

SECTOR: Public Sector Advertising

SCOPE: Advertising | Outdoor | Digital Signage | Social

Lifting restrictions does not mean that the risks from COVID-19 have disappeared. Instead, it marks a new phase in the Government's response to the pandemic during which people need to manage the risks to themselves and others.

Northamptonshire’s Covid-19 outbreak prevention plan is designed to clarify how the local Council, works with the NHS Test and Trace service and Public Health England in the 'contain' phase of the pandemic. The Council approached GWCM an experienced healthcare communications agency to help, due to our vast healthcare marketing experience.

We developed a broad outbreak marketing campaign of adverts, video animations, outdoor media, leaflets, digital signage, and social media graphics outlining advisory guidance on how people can manage the risks for Northamptonshire residents and the simple actions we can all take to help lower the risk of infection.

Whilst Coronavirus remains a serious health risk, it’s important to stay cautious and help protect yourself and others. Our Covid-19 pandemic marketing uses a simple, illustrative style that helps to capture attention and make it easy to comprehend, even if English is not the first language of the reader. Our work has supported the UK Government advice throughout all phases, and more recently builds on updated Step 4 guidance as the country learns to live with the virus.