CLIENT: Northamptonshire Police and Crime Commissioner
SECTOR: Public Sector
SCOPE: Responsive website | Interactive tool | Video
The first of its kind in the UK, ‘MyVoice’ is an innovative digital, advice tool that enables victims and witnesses to better understand the criminal justice system; from initially reporting a crime to the process of going to court. GWCM, the public sector marketing agency, collaborated with a former Police Sergeant and Voice – a Victim Liaison Service, to curate the information, develop the tone of voice and refine the user journey.
GWCM also created a series of 7 animated videos to communicate the process in a simple, easy to understand and reassuring manner. An interactive courtroom was created to demonstrate to the victims or witnesses of crime how going to court may look and feel, to help to eliminate any perceived fear or uncertainty.