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International launch for an English course developed by Oxford University Press

oxford university press

CLIENT:

Oxford University Press

SECTOR:

Education

SCOPE:

Video Animation | Advertising | Brochures


Oxford University Press needed help to launch 'Network', a five-level general English course, to key markets in Asia and Latin America. They needed to promote the features and benefits of the course and showcase the product including the digital resources for interactive whiteboards and online practice.

After researching the target demographic, GWCM created an effective 3D animation that was used in a launch sales conference video. The graphic became the main theme for the rest of the campaign including advertising, posters and brochures, web banners, promotional materials and a live online poll.

We went on to create an online practice, unit walk-through and teacher testimonial videos, which were uploaded onto YouTube to introduce the Network course to teachers, students and users worldwide.

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