CLIENT: Oxford University Press
SCOPE: Marketing Videos for Education
Oxford University Press approached GWCM, a specialist education marketing agency, due to our vast education sector marketing experience. Our brief was to help capture the attention of current and potential new customers and spark their interest in finding out more by going to the Oxford Online Practice web page where they can watch the promo videos and find out more.
With a global target audience of English Language teachers in all three segments: young learner, secondary and adult, Oxford Online Practice is a digital platform that is engaging, fun, motivating, and useful. It is also part of the course package for all Oxford University Press English Language learning courses. It contains coursebook audio and video, plus extra interactive practice activities, which focus on improving reading, writing, listening, speaking, grammar and vocabulary.
Marketing to educators can be a challenge, and social media marketing for educational institutions is a great way to engage the audience. Oxford Online Practice is a digital component that accompanies all their English Language teaching courses and is primarily positioned as a homework tool for blended learning.
With the realities brought on by Covid-19, more and more teachers are leaving the comfort zone of print-based lessons and entering the realm of classroom scenarios in which they need to use digital products. Oxford University Press courses offer these solutions and GWCM helped to showcase this with a series of 4 relatable animations under 30 secs each, that are thumb-stopping, fresh and different, with a ‘makes-you-want-to-watch-till-the-end’ appeal.
"It was a pleasure working with Gavin and team on this video project. They understood the concept and what we were trying to achieve straight away. It was a good collaboration with creative and useful suggestions from them as well as a quick response. We will definitely be using them again!"
Marketing Manager, Oxford University Press