CLIENT: Oxford Royale Academy
SCOPE: Education advertising campaigns
When regular school lessons don’t address the passions and talents of the young, gifted and ready to take on the world, there’s Oxford Royale Academy, the inspirational summer school for the ambitious.
Oxford Royale has helped over 25,000 students achieve their goals since 2005, but a tough year during the pandemic, meant marketing education of any kind during lockdown was a significant challenge. Our vast educational marketing expertise was called upon to deliver new advertising to attract potential students to future summer school experiences.
Oxford Royale, students learn from the world’s finest tutors and get an authentic experience at some of the world’s finest universities. The courses inspire young people to greater achievement later, and they’re doing that in inspirational surroundings, with inspiring teachers, and probably equally inspirational class-mates. GWCM worked alongside a specialist education marketing consultant and education copywriter to drill down on what sets Oxford Royale apart and make them different.
Key messaging was developed around a learning and living experience in one of the world’s most prestigious universities. The best experience, the best courses, the best university location, the best teachers, making new best friends and having the best time of a/your young life. Headlines lead with the word ‘inspiring’ or the word ‘inspirational’. Globally recognisable images of the famous universities were used with real students loving their experience in historic locations notably Oxford, Cambridge, and Yale. The learning environment hosted from teachers at the top of their profession was also shown to inspire the ambitions of the young for a lifetime.