Developing a fresh approach for Pearson Clinical

CLIENT: Pearson

SECTOR: Education

SCOPE: Brochure

First developed in 1997, and has recently been revised in the UK, TEA-Ch2 is a test of children's attention. It is designed for use by clinical, educational and child psychologists who are asked to undertake assessment of attentional functions in children.

Pearson approached GWCM, due to our vast education marketing experience. For the past 23 years we have been designing and producing compelling branding, advertising, websites and videos that get brands noticed, talked about and remembered.

GWCM produced a matching technical report for the new TEA-Ch2 J and TEA-Ch2 tests; to give clinicians an idea of the sort of structure and data they would have access to, if they went on to buy the full product.

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