Public Sector Branding: Corporate Identity Design for Warwickshire OPCC

CLIENT: Warwickshire Office of the Police and Crime Commissioner

SECTOR: Public Sector

SCOPE: Corporate Logo Brand & Identity Guidelines

GWCM were proud to be appointed by the Office of the Police and Crime Commissioner (OPCC) for Warwickshire as their public sector branding agency to deliver a comprehensive corporate identity design at a pivotal moment in the organisation’s public service journey.

Following the recent Commissioner elections, the OPCC sought a refreshed visual identity to reflect its evolving role in bringing local communities closer to policing and supporting victims of crime. It was essential the new brand remained distinct yet complementary to Warwickshire Police. Our task was to create a strong, modern brand and logo that captured this unique remit and to establish a consistent visual identity across all corporate communications.

The project began with an in-depth discovery phase, where we reviewed existing brand collateral, including legacy logos and identity guidelines for both the OPCC and partner organisations. We also held consultation sessions with the internal communications team and key stakeholders to fully understand their needs and aspirations.

Our creative approach focused on clarity, cohesion, and credibility. We developed a clean, contemporary logo and colour palette that balanced professionalism with approachability, carefully considering applications across digital, print, and co-branded assets. The design language complements Warwickshire Police while standing as a strong, independent brand.

The result is a comprehensive set of corporate brand and identity guidelines, enabling the OPCC team to apply the new identity consistently and confidently across all channels, both internally and via external partners.

This project was an exciting opportunity for our public sector branding agency expertise to support a key civic institution in strengthening its communications and public engagement through effective corporate identity design.

SEE MORE OF OUR WORK HERE