Accelerating career prospects with London School of Business and ACCA+MBA/MA programmes
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CLIENT: | Reed Business School |
SECTOR: | Higher Education |
SCOPE: | Responsive Website Design and Development |
The month after launching the new website:
- Pageviews skyrocketed to 10,733
- Average time on page was 1 minute 11 seconds
- Bounce rate was reduced to 37%
The new Reed Business School site was developed to simplify the user experience, shorten the lead to application process and provide detailed information throughout all stages of enquiring and booking.
By improving the functionality of the website, users are now able to browse courses more effectively and place bookings with ease. GWCM, experienced at marketing higher education, focused on strong call to actions throughout the site such as; how to book courses online, downloadable resources and the latest course news.
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