Summer school marketing for a leading global provider of elite summer schools

CLIENT: Oxford Royale Academy

SECTOR: School Marketing

SCOPE: Summer School Marketing

Our summer school marketing helped to deliver a summer experience to shape futures. When regular school lessons don’t address the passions and talents of the young, gifted, and ready to take on the world, there’s Oxford Royale Academy, the inspirational summer school for the ambitious.

Oxford Royale has helped over 25,000 students achieve their goals since 2005. Students learn from the world’s finest tutors and get an authentic experience at some of the world’s finest universities. Our school marketing expertise was called upon to deliver new advertising to attract potential students to future summer school experiences.

The courses inspire young people to greater achievement later, and they’re doing that in inspirational surroundings, with inspiring teachers, and probably equally inspirational classmates. GWCM worked alongside a specialist education marketing consultant and education copywriter to drill down on what sets Oxford Royale apart and makes them different.

Key messaging was developed around a learning and living experience in one of the world’s most prestigious universities. Headlines lead with the word ‘inspiring’ or ‘inspirational’. Globally recognisable images of the famous universities were used with real students loving their experience in historic locations notably Oxford, Cambridge, and Yale. The learning environment hosted by teachers at the top of their profession was also shown to inspire the ambitions of the young for a lifetime.