Digital magazine publishing and an Interconnected content experience for Schoolblazer

CLIENT: Schoolblazer

SECTOR: Education | Retail

SCOPE: Digital Magazine Publishing | Content Creation Platform

Schoolblazer is the UK’s leading school uniform supplier to over 180 schools. With 95% customer satisfaction and the lowest level of returns in UK online clothing retail. Product innovations, and the news is paramount to their customer base.

Printed newsletters are not environmentally friendly and flat PDFs emailed out no longer cut it. Schoolblazer wanted an interactive magazine that would differentiate their brand. They wanted to keep their buyers engaged with an improved brand experience. They needed to track engagement and easily update content on future issues.

An online digital magazine was developed with inspirational photographic content. It was all designed for maximum impact. The immersive, digital publication was a major improvement over their previous emailed out news. It incorporates media-rich content, video, and animation. This means users interact for longer than a normal newsletter or website.

A digital magazine was created, with a compelling content experience and a custom template. Readers can flip through one page at a time, bringing the content to life and fuelling the customer journey. The interactive publication is responsive, mobile-friendly, and can be accessed anywhere, anytime. Above all, it is easy for any team member at Schoolblazer to create, add or update content. No relying on designers or developers for future editions. Furthermore, it also makes considerable cost-savings compared to print.