CLIENT: Fire Door Safety Week
SECTOR: Property & Construction
SCOPE: Website | Logo | Brand Identity | Marketing Collaterals
Our tradesmen marketing campaign won Digital Campaign of the Year at the prestigious Trade Association Forum Best Practice Awards. Fire Door Safety Week is an annual campaign that raises awareness and helps save lives urging end users to check the operation and condition of their fire doors and to report those that aren’t satisfactory
Launched in 2013, by the British Woodworking Federation it is also supported by the Home Office’s National Fire Safety campaign, the National Fire Chief’s Council, and London Fire Brigade. We developed a content-rich, resource hub aimed at engaging the stakeholders and encouraging organisations to pledge their support, in turn generating huge brand awareness. To ensure brand consistency we designed and built the website including all of the downloadable promotional items that sit within the online toolkit which included a media pack, posters, and GIF banners. The campaign achieved a 6.4m PR reach, 1m impressions via Twitter, 6,000 video views via social media, and 16 items of radio coverage.