CLIENT: KDR Events
SCOPE: Website Design & Development I SEO I Social Media
Since 2018, KDR events have relied on good website design for their pubs and venues such as Picturedrome, The Old White Hart, and more recently The White Horse in Old.
GWCM re-designed all three WordPress websites for the company and knows that having a top-shelf, bespoke pub website design that is fully responsive, seamlessly designed & coded that’s content-rich will help to improve your local search visibility. We helped KDR understand that a well-optimised website could help to reduce their paid advertising spend too. Our well-thought-out organic search strategy improved website presence in non-paid search engine results, helping convince their punters to choose the KDR venues over others for less.
With many hospitality businesses on the rocks since the pandemic, GWCM's talented creatives were on-tap for KDR with custom WordPress themes, a focussed SEO strategy, and the development of a series of landing pages to help boost their venue hire, increase food & drink sales. We embedded Google Maps for each venue with directions to make them easy to find for new customers and developed a series of personalised promotions to grow revenue, and motivate more email subscribers. New menus were designed, social media campaigns were developed to better interact with their regulars, and we branded up posters for the venues to cross-promote wherever a venue offered something the others didn’t like salsa nights to attract different customers to all venues.
For Picturedrome we also developed a brand new ticketing system for online bookings for events to reduce the fees charged by major ticketing agents.