Custom WordPress Website Development for Red Tractor’s Consumer, Licensee & Assurance Sites

CLIENT: Red Tractor

SECTOR: Food & Agriculture / Food Assurance & Certification

SCOPE: Custom WordPress Development

Red Tractor Assurance manages three separate websites – Consumer, Licensee, and Assurance – each of which had evolved independently. The result was a fragmented digital presence with inconsistent design, structure, and user experience. A complete transformation was needed.

As the UK’s largest farm and food assurance scheme, Red Tractor oversees the entire food supply chain. More than 450 independent inspectors conduct over 60,000 audits annually to ensure compliance with industry-leading standards.

You’ll find the Red Tractor logo on products from household names like Weetabix, McCain, and Silver Spoon – and it's backed by every major British supermarket. Over 2,000 food service businesses, including KFC and Nando’s, are also licensed to use the mark.
The organisation works closely with animal welfare experts, vets, and agronomists to guarantee food is safe, traceable, and responsibly produced. But their digital infrastructure hadn’t kept pace – it needed to reflect the same high standards as their real-world operations.

GWCM was selected as the trusted partner for this transformation, delivering WordPress Custom development across all three Red Tractor sites. We kicked off the project with comprehensive technical, creative, and content audits to identify the unique objectives and audiences of each site.

Through our Custom WordPress development services, we introduced a unified design system and UX framework – bringing much-needed consistency and clarity across the digital estate. From user journey mapping and interface design to end-to-end development and deployment, the rebuild was thorough and future-focused. The outcome is a mobile-optimised, fully accessible, and easy-to-manage platform built through expert Custom WordPress website development. It now accurately reflects Red Tractor’s core values: trust, integrity, and transparency – all delivered by a leading Custom WordPress development company.