CLIENT: Red Tractor Assurance
SECTOR: Food & Farming
SCOPE: WordPress maintenance support, design and development
Red Tractor Assurance has three websites - Consumer, Licensee, and Assurance. With no WordPress maintenance support contract, the content was out-of-date. There were also disparities between the websites.
The UK’s biggest farm and food assurance scheme covers the entire food supply chain. Over 450 independent inspectors conduct more than 60,000 inspections every year.
Major brands use the Red Tractor logo. Including the likes of Weetabix, McCain & Silver Spoon. Plus all the major British supermarkets. There are more than 2,000 food service companies like KFC & Nando’s.
Red Tractor works with animal welfare experts, vets, and agronomists. The Red Tractor logo means food is traceable and safe. It is farmed with care.
GWCM now assists Red Tractor after a competitive tender. Our Agriculture experts undertook technical, creative, and content audits. Changes were implemented. Our monthly WordPress maintenance contracts are key for brands like Red Tractor. We ensure websites are up-to-date, accessible, and seamlessly responsive.
We make sure that agriculture websites like Red Tractor keep evolving. With regular content reviews, new content, and updated information. We remove content that is no longer valid. Improve search rankings, and get bounce rates down. We monitor how websites are used. We ensure the customer journey is seamless. We then offer suggestions, and make updates, and improvements. We apply these consistently across all the websites.