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Generating social noise for a newly launched Finance Hub

Client:

British Business Bank

Sector:

Finance

Scope:

Social Media

The British Business Bank is a Government-owned, independently-run development bank that’s helped more than 74,000 growing businesses find the right finance option to help them reach their next ambition.

They have recently launched a new Finance Hub to help businesses understand and discover the various finance options that could enable them to grow.

To generate noise and attract traffic to the hub, GWCM developed a Twitter campaign aligned to the theme of ‘Reject Rejection’. The social campaign encourages small businesses to not take ‘no’ for an answer if they have previously been turned down for finance. Instead they should explore alternative routes to success, via the new hub - advertised within the graphics.

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