A social media marketing campaign that increased Olympus Care Services followers by 15%

  • olympus care services
olympus care services

Client:

Olympus Care Services

Sector:

Healthcare

Scope:

Social Campaign | Landing page | Direct Mail | Posters

  • Social audiences increased by 15%
  • The campaign gained 2,650 post engagements in total

During World Alzheimer’s Month, Olympus Care Services wanted to raise awareness and promote their specialist dementia offering.

GWCM developed a detailed communication and strategy plan to assist a busy internal marketing team. Providing a simple outreach ‘tweet sheet’ guide with best practices to increase audience engagement. The social campaign ran across Facebook and Twitter using a series of banners focusing on a different ‘dementia story’ each week, helping to promote a better understanding of good dementia care.

Postcards and posters were also designed to drive user participation back to both the social media campaign and the supporting website landing page.

www.iammore.care

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