Expanding audiences with a fun promotional trailer

macmillan

Client:

Macmillan

Sector:

Education

Scope:

Video | Online Display Advertising

  • During the first week the video attracted over 2,000 views
  • Time spent watching video totalled 37 hours in the first few days

Macmillan Education host ‘The Macmillan Education Online Conference’, which aims to inspire teachers in their professional development.

GWCM were tasked with creating an exciting promotional trailer that would draw an international audience and encourage teachers to register for the event.

The trailer was accompanied by an online advertising campaign, where banners in the same style as the video were placed on the Macmillan English Global website to drive further traffic to the event registration page.

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macmillan

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