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A multi-channel campaign to increase repeat sales of Syngenta's hybrid barley

  • syngenta
syngenta hyvido

Client:

Syngenta

Sector:

Agriculture

Scope:

App | Brochure | Exhibition panels

Syngenta are the only company that manufactures hybrid winter barley, they wanted to ensure that current and prospective distributors and growers are aware that Hyvido offers the best results on farm, over all other brands.

To re-assure growers financially, we developed an interactive ‘Hybrid Barley Calculator’ app. Farmers and agronomists can use the app to compare all four Syngenta barley varieties, to find the best seed that matches their growing conditions.

We also designed an infographic style leaflet highlighting key product benefits and unique marketing materials for trade shows such as, life-size cut outs of real agronomists and growers with key messages to re-affirm Hyvido's leading market position.

The tool is available on Syngenta’s website and in the App store.

LEARN MORE ABOUT OUR AGRICULTURAL MARKETING SERVICES
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