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A cross-channel campaign promoting the importance of crop protection

Client:

Syngenta

Sector:

Agriculture

Scope:

Animated Video | Online Advertising | Email Marketing | Presentation Slides | Direct Marketing

To produce better yields, higher quality seed crops with minimal wastage, Syngenta developed Moddus, a growth regulator that is best sprayed onto farmer’s fields twice. With commodity prices at a high, the market is cost conscious and some growers do not understand the benefits of two applications of the spray.

Our goal was clear; to promote Moddus as a trusted brand with proven performance and to educate the proven benefits of a split application.

The final output was a series of print advertisements in Farmer’s Weekly and digital banner ads, demonstrating Moddus as the #1 brand in a crowded marketplace. An animated video was also designed to communicate the product strengths and advantages over its competitors. The video combined animation, live footage, motion graphics and humour to deliver the message and explain the benefits of Moddus.

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Syngenta Moddus

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