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5 great things about working in a creative digital agency

You’ve been sold the dream of beer at your desk and Ping-Pong matches at lunchtime but what is it really like working in a creative digital agency…

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No two days are ever the same.

We’re serious; this isn’t something we’ve exaggerated to make ourselves seem like superheroes. A typical week in a creative advertising agency may consist of being knee deep in a crop of Barley for a global agricultural company, all in the name of creating the best advertising campaign. The next day we’re busy working with the police force, developing an online tool for victims and witnesses of crime. One minute you can be making a round of herbal infused tea for the team, the next you’re in the boardroom working on a huge campaign for a University that will be plastered across buses whizzing past Big Ben and the London Eye. Some may dislike the thought of such variety, but we love it – it makes for an unpredictable and lively day.

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So, why the varied nature? Well firstly, our projects here at GWCM can differ hugely, from the smallest task to a large-scale strategic campaign implementation, as do the clients we work with and of course, the creative executions. Not only does this allow each team member to work on lots of different projects across an array of sectors but it also means we become experts in many types of business.

Have an idea? Share it.

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With an in-house team of strategists, designers, web-developers and marketeers, there’s always someone coming into work showing off something clever, a new innovation or nugget of information that excites us..

There is no such thing as a dumb idea. Having the freedom to work on so many different brands means you can generate ideas and watch them come alive from concept to delivery, knowing the part you played. We’re always trying to push the boundaries of innovation, developing new ways of solving our client’s problems, so share away!

Continually develop your skill set.

New tools are being introduced in the digital forum all the time, so everyday is a school day here at GWCM. From professional development courses to online webinars, your skill endorsements on LinkedIn will soon be piling up.

Cool social vibes.

It’s common for us to all down-tools on Friday lunchtime and spend an hour (ish) together, debriefing the week, discussing weekend plans but most importantly having a well deserved pint or glass of the old vino in our local. Not only do we hang out as a team when the day is eventually done, but often our clients are invited along too – some of our best campaigns have been sparked from a gastro burger-fuelled lunch!

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Creative culture.

Every wall in our agency has been designed by one of our graduate designers – taking inspiration from our great British culture. We believe a bright, fun and inspirational environment contributes to the creative ether and drives our blue-sky thinking. They also make for great selfie backgrounds FYI. You can leave your Don Draper suit and tie at the door too – we like to express our individual style here. Trainers, jeans, t-shirts, beards, piercings and scrunchies are all welcome here.

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If you’re interested in making the move into agency life, take a look at our careers page to view our current vacancies;

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For more information please visit our careers page here.

No recruitment agencies please.

The 4 digital trends you need to know

1. We’re going Facebook Live in, 3, 2, 1…

Live-streamed video saw a big boom in 2016 and that is only going to grow this year. Streaming live enables brands and organisations to connect with their audience on a move personal, immediate and reactive level. ‘Going live’ means hitting the record button on Facebook and your video being streamed in real time to your friends and followers. This helps to build a deeper and more personable relationship. It also provides an added layer of transparency, which is key to the 21st century consumer; they live to know what really goes on behind the scenes and with live streaming they feel like they are getting a back stage pass.

What we can do together…

We can demo your latest product or service live or invite your audience virtually to your next company event or announcement.

Get in touch and we will show you how to make the most out of Facebook Live.

2. Cinemagraphs, the static movement…

With the unwavering rise of motion graphics, cinemagraphs can offer a new dimension to your visuals by creating impact with a fusion of subtle motion, focus and static image. Imagine a perfectly placed coffee cup resting on a copper topped table in a busy London café but all is till, apart from the waves of steam rising from the cup. There are endless opportunities with this form of image, as they can be used to promote products or services, as banner on your website or even across your social platforms.

We must admit, print cannot display the cinemagraph in its full glory, so do check out our LinkedIn page to see some further examples.

What we can do together…

Inspire and excite your audiences by moving away from a static homepage visual, with a bespoke cinemagraph that works a whole lot harder than your ‘brown bag’ stock photo.

3. Emotional Emojis…

Emojis have become a mainstream part of communication and are unique in that they offer instant empathy on a universal level across the world.

2017 sees the rise of emotion tracking or ’emoji tracking’, which will enable brands to gain valuable insight into exactly what their audience is thinking and feeling. Using emojis as a form of gathering feedback or tracking them on social media is a quick, easy and low cost way to gain ‘fast data’ and real-time metrics.

What we can do together…

Struggle to gather customer satisfaction data? Re-invigorate your laborious feedback form with a strategic led emoji feedback plan.

4. Chat-bot-a-lot…

Taking mobile messaging and customer service to a new heights. 2017 is set to be the year of the chat-bot. Already infiltrating our daily lives during exercises like online banking and booking holidays, these chat-bots will be developed further to have increasingly engaging conversations and are well suited to a mobile-savvy, millennial focused audience. A good example of a brand who gets it right is Domino’s with their Pizza tracker app, which provides a step-by-step update on your order, from ‘prep’ to ‘out for delivery’. The personalised app uses your name and even offers comical anecdotes to your hungry thoughts!

What we can do together…

Look at your audience and decide how to incorporate a chat-bot into your customer service, product delivery or even as a receptionist!

Local Feature: Northampton High School Creative Workshop

On Thursday 30th January, Gavin Willis and Nina Billington presented at Northampton High School, which is one of GDGT’s independent schools. The session was part of a Careers Conference to broaden the pupils’ understanding of the career opportunities available.

The school runs this evening every two years where external speakers are invited to give presentations about their careers. This provides a valuable insight into real-life working environments and acts as a source of inspiration to the students.

Gavin, who is Creative Director at GWCM, launched the agency that is based in Northampton town centre 18 years ago. Both himself and Nina, who is Senior Art Director at the company, grew up in Northampton and attended the local University. Therefore, the pair wanted to share their industry experience and local knowledge to encourage students who are looking to decide upon a career.

Their presentation was based around life working in a marketing, design and communications agency, and what the job role entails on a daily basis. They advised the students on the most beneficial qualifications and characteristics to have if they were looking to work in the same industry. They also touched upon the skills required for coping with change and dealing with the world of work.

Making important career decisions in the early stages of Education may seem daunting at first. This is why creative workshops are so important – they aim to aid student choices and provide the pupils’ with real-life examples of successful career paths. Gavin and Nina hope to have inspired, motivated and encouraged the next generation of designers, showing them that it is possible to achieve your ambitions.

7 Digital Trends To Watch In 2014

1) Snapchat Marketing
The very nature of Snapchat and its fleeting, personal, one-to-one experience yields very high engagement levels. As the content shared on Snapchat is only available for a few seconds before it’s gone, the theory is that the recipient will pay more attention to it. There are currently four times as many images shared on Snapchat a day as there are on Instagram, and with the launch of ‘Snapchat Stories’, brand marketers now have the opportunity to ask customers to share their stories or interact with them to increase engagement.

2) Google+
Google+ has beaten Twitter and LinkedIn to become the second largest network with over 540m active users across 31 markets. Ever since the platform pushed the integration of its other services such as YouTube, Google Maps and Android, marketers and brands are more aware than ever of its importance in social media and search marketing campaigns. However, it’s not just its SEO benefits that have made this platform one to watch next year, but its features such as Hangouts, Communities and interconnectivity that have reinforced its importance within digital marketing.

3) Content Marketing
2014 is the year that content marketing finally grows up. Marketers will need to make sure that they have a solid content marketing strategy in place that ensures measurable results and profit. According to Social Media B2B, companies that blog generate 67% more leads than businesses that don’t.

4) Video
Videos, in particular short videos, will continue to rise in popularity. As people are getting busier, they want their information quicker, which is where platforms like Vine and Instagram come into their own.

5) Discovery Shopping
Since the explosion of Pinterest and other shopping sites such as Fancy and Pinshoppr it’s not just brands that are dictating the trends. These powerful communities of shoppers and traders are influencing decisions by making their tastes known. In the same way, shop owners can collect ideas, gain customer insight and opinions before making stock purchases. This trend will free retailers from unsold stock, end of season clearance sales and much of the guesswork.

6) Wearable Technology
Wearable Technology is already having a moment. This year Google Glass was launched to the first bunch of ‘Explorers” and Samsung introduced smart watches to the masses. At the moment each piece of tech has its own precise function, but in 2014 we will see devices interacting together.

7) Push Messaging
From 2014 your phone will anticipate your needs, tell you what you need to know, and answer that burning question – sometimes before you even need to know the answer. Welcome to Google Now. Synced to your Google accounts, email and calendar this software has access to all of your personal information and location data. It uses this to send you handy messages and tips like traffic updates before you leave the house, when to leave and whether to take an umbrella.

Holidays Are Coming

Christmas seems to arrive earlier and earlier each year, especially in the Marketing world. Whilst most of us have only just got over Halloween, many of Britain’s key retailers have already aired their festive adverts.

We’re a bunch of Christmas enthusiasts here at GWCM, and although we do appreciate it’s only the second week of November, we couldn’t resist showing you a roundup of our favourite ads of the season (so far!)

Bronze – “Boots Christmas TV Advert 2013” – Chosen by Pete Simpson, Head of Strategy.

“I love the concept of the Boots advert, especially the idea that youth are not all that bad and can help spread festive cheer. I’ll over the look the fact the teenager seems to get far too much pocket money to be able to buy the sort of gifts the guy in the ad does. For anyone old enough to remember the original 1984 video to the song featured in the ad, ‘Small Town Boy’, you may remember the original featuring a boy who looks rather similar to Boots choice of male lead. The video told the story of a teen running away for all together different reasons. He was fleeing from his parents because he was gay, which was quite a controversial topic to bring to the mainstream in the early 80’s. So for me, the message behind the ad is great, but the song will remind me of the Bronski Beat video with a slightly more poignant tale told.”

Silver – “John Lewis Christmas Advert – The Bear and the Hare’ – Chosen by Colette Busbridge, Financial Administrator. 

“John Lewis ‘The Bear and the Hare’ is as beautiful as the animation to the ‘Snowman’. The story of the bear who has never seen Christmas could be a scene from the 90’s Children’s BBC show, ‘Animal’s of Fathering Wood’. Bears friend the Hare, feels extremely sad that he doesn’t love the festive season and attempts to share the joy with him. He buys the bear an alarm clock as a gift, which we can only assume is a John Lewis purchase. This means that Bear will always wake up in time to celebrate Christmas with Hare each year. Each year the John Lewis Christmas campaigns are always highly anticipated, especially the suspense of who has the pleasure of singing the soundtrack. Rumour has it that both PJ Harvey and Annie Lennox were asked to feature on this year’s soundtrack, which I hope isn’t true. As either would have been step up from ‘retired’ pop star Lily Allen. Although the Keane song works wonderfully with the enchanted animation, I’ll over see Lily’s contributions and enjoy the story as a great festive ad.”

http://www.youtube.com/watch?v=jR6JqN8YdTM&autoplay=0

Gold – “The M&S Christmas TV Advert 2013 – Magic & Sparkle” – Chosen by Amanda Smith, Social Media Manager and the rest of GWCM.

“The undisputed Kings of Christmas marketing, Marks & Spencer, have done it again with this wonderfully, whimsical fairytale mash up. The “Believe in magic and sparkle” campaign stars Rosie Huntington-Whiteley, playing a girl who loses her dog on a snowy night. She falls down a manhole whilst trying to find her pet, and arrives in a fantasy world which references children’s stories such as Alice in Wonderland, where we meet David Gandy hosting a ‘Mad Hatter’s tea party. Her journey then continues through ‘Red Riding Hood’ and ‘Aladdin’ sequences, until finally she walks down a yellow brick road and is greeted by ‘The Wizard of Oz’ played by the brilliant Helena Bonham-Carter.

The reason this is our overall favourite, is because it isn’t over the top ‘Christmassy’, but taps into our best-loved children’s stories, in a glossy and grown up way. From a marketing perspective, the ad does exactly what it’s supposed to and makes you want to buy everything shown in the 2 minute 30 ad (including Rosie’s washboard stomach).

Disclaimer: In no way did David Gandy influence the hierarchy of this roundup*