GWCM has a passion for craft beer marketing and the brewery industry as a whole. Some of the most innovative creative marketing in the country is coming from within the sector, and it is unlikely to slow down any time soon.
Our approach at GWCM is always based on the fact that even the most traditional – or the most distinct – of brands can be energised with research, insight and great design. Even in a saturated, noisy market a well-branded product will always stand out if it is well promoted. Whatever your attitude to them, think of Brewdog’s recent success. It can often seem like it’s hard to get your voice heard and your product the respect it deserves.
Our 21 years in business has taught us that there is always a way to make brands stand out, with room for more insight, more excitement and ultimately, more impact.
An example of the work we’ve recently completed can be seen in our campaign for Great Oakley Brewery. With 13 years of success behind them, Great Oakley were keen to bring their brand more in line with the new wave of craft beer on the market, and attract the new customer base – young hipsters, beards, blogs, plaid shirts and the awakened female beer drinkers.
However, with a strong customer base already in place Great Oakley didn’t want to depart from their origins. For established brands with a strong foothold in the industry, we understand the balanced approach needed. And for those just starting out, we have the energy and creativity to rise above your competitors.
“GWCM have introduced a new era for us, breathing new life into our brand heritage. We have maintained our character and traditional values, but now really stand-out in an industry that has seen huge growth. Our rebrand has enabled us to grow during a really competitive time and we are in a great position and excited for the future.”
Founder, Great Oakley Brewery
Branding services for breweries is a varied discipline. Everything needs to be considered, from your pump clip designs (absolutely key to winning over customers – new and old) to your social media images and messaging. GWCM offer a complete service to all of its customers, from focused craft beer marketing strategies to full website builds, from video advertising to print ads.
We work tirelessly to create as much impact as possible, collaborating with our customers in bringing their brand to life, with a focus on clear and measurable results.
If you’re looking for a craft beer marketing agency, contact us below to find out more about how our services will bring value to your brand.