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EdTech marketing agency for EdTech companies & EdTech startups

EdTech marketing agency GWCM can help with the marketing of new educational products to schools, colleges, and education providers. Building a positive, trustworthy EdTech brand and having a considered marketing strategy to launch your products can ultimately transform your ability to attract new business and generate revenue. We create iconic brand campaigns that stand out in a crowded marketplace.

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Education – Edtech and products
Education – Edtech and products

Educational apps & new product launch marketing plans

GWCM works with leading-edge EdTechs and educational software companies, developing brand positioning, website development, social media marketing communications, and digital advertising for launch, growth, and better brand recognition and new software product launches.

GWCM help with marketing new software and campaign initiatives that drive demand and interest for your EdTech products, advancing the goals of learning and transforming lives.


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Education – Edtech and products

Marketing new software – attracting your target audience

As the demand for skills to power, the fourth industrial revolution continues to grow it is more important than ever to ensure you have an effective marketing strategy in place. Your website must be functioning and performing with a well-optimised organic search strategy. Using video marketing, social media, and PR for your EdTech will also allow you to take control and harness this potential.


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Animated promo videos to generate awareness of your education technology

A striking, impactful video that highlights the key features and benefits of your products
is a must. We can handle it all from concept to storyboard, scripting, animation, and filming through to final delivery. Your video need will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning award-winning content. Our film and video team will create informative, shareable content that builds credibility and awareness with your target audience.


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Education – Edtech and products

Social media marketing for EdTech businesses

Our social media team is on it, with the latest channels that deliver immersive, meaningful content to reach your audience across all major social networks. Our agency creatives have the skills to communicate and deliver content that generates sales leads. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for YouTube, Facebook, Twitter, Instagram, and TikTok.

Proof of our EdTech sector marketing expertise

At GWCM, we specialise in education marketing and have notable global clients such as Oxford University Press and Pearson, but also Overnet Data, a high-growth EdTech provider with an outstanding track record, developing their branding for Edulink One and helping to maximise the potential of their integrated school information platform.

Have a look at our Case Studies, or contact us to find out how we can add more value to your educational products marketing campaigns.


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Education – Edtech and products

Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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