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EdTech marketing agency for EdTech companies & EdTech startups

EdTech marketing agency GWCM can help with the marketing of new educational products. We work with schools, colleges, and education providers. Building a positive, trustworthy EdTech brand is key. Having a clear marketing strategy to launch your products can boost new business and generate revenue. We create iconic brand campaigns that stand out in a crowded marketplace.

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Education – Edtech and products
Education – Edtech and products

Educational apps & new product launch marketing plans

GWCM works with leading-edge EdTechs and educational software companies. We develop brand positioning,  website development. We manage social media marketing communications and digital advertising. This supports product launches, growth, and better brand recognition.

GWCM help with marketing new software and campaign initiatives. We drive demand and interest for your EdTech products, advancing the goals of learning and transforming lives.


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Education – Edtech and products

Marketing new software – attracting your target audience

As demand for skills in the Fourth Industrial Revolution grows, it is important to have an effective marketing strategy. Your website must be functioning and performing with a well-optimised organic search strategy. Using video marketing, social media, and PR lets you harness your EdTech’s potential.


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Animated promo videos to generate awareness of your education technology

A striking, impactful video that highlights the key features and benefits of your products is a must. We can handle it all from concept to storyboard, scripting, animation, and filming through to final delivery. Your video need will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists. They have the talent and skills to produce stunning award-winning content. Our film and video team will create informative, shareable content. This builds credibility and awareness with your target audience.


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Education – Edtech and products

Social media marketing for EdTech businesses

Our social media team uses the latest channels. We deliver immersive, meaningful content to reach your audience across all major social networks. Our agency creatives have the skills to communicate and deliver content that generates sales leads. Our specialist social media marketing consultants and copywriters write compelling messages. They drive website traffic and interactions for YouTube, Facebook, Twitter, Instagram, and TikTok.

Proof of our EdTech sector marketing expertise

At GWCM, we specialise in education marketing. We have notable global clients such as Oxford University Press and Pearson. We also work with Overnet Data, a high-growth EdTech provider. We developed their branding for Edulink One and boosted their school platform potential.

Have a look at our Case Studies, or contact us to find out how we can add more value to your educational products marketing campaigns.


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Education – Edtech and products

Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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