EdTech’s marketing of new products to schools, colleges, and education providers needs iconic branding to stand out in a crowded marketplace. Building a positive, trustworthy EdTech startup or having a considered marketing strategy to launch your products can ultimately transform your ability to attract new business and generate revenue.
GWCM works with leading-edge, educational software companies and can help with brand positioning, EdTech website development, social media, marketing communications, and online advertising for your EdTech products or marketing plans for new software product launches.
GWCM will help with marketing new software and campaign initiatives that drive demand and interest for your EdTech products, advancing the goals of learning and transforming lives.
As a result of the disruption to standard education caused by the COVID-19 pandemic, educators around the world were forced to take a more favourable view of online learning. Having an effective marketing strategy for your software company will allow you and your EdTech software company to take control and harness this potential, as the demand for skills to power the fourth industrial revolution continues to grow.
A striking, impactful video that highlights the key features and benefits of your products is a must. From concept to storyboard, scripting, animation or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning video content. Our video team will create informative, shareable content that builds credibility and awareness with your target audience.
Have a look at our Case Studies, or contact us to find out how we can add more value to your educational products marketing campaigns.
Our social media team is up-to-date on the latest marketing channels and delivers immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate and deliver content that generates sales leads. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for YouTube, Facebook, Twitter, or Instagram.
At GWCM, we specialise in education sector marketing and have notable clients such as Oxford University Press and Pearson, but also Overnet Data, a high growth EdTech provider with an outstanding track record, helping to develop their branding for Edulink One and helping to maximise the potential of their integrated school information platform.
For more information, take a look at our Case Studies, or get in touch now.
“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”Global Campaigns Marketing Manager, Oxford University Press
“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”Professor, University of East Anglia
“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”Marketing Manager, Global University Systems