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EdTech marketing and educational products marketing

According to reports, educational software companies and the UK EdTech sector is expected to reach £3.4 billion by 2021. EdTech start-ups and companies marketing new software to schools, colleges and education providers need more than just a free logo design tool. Marketing to educators can be a challenge. Branding connects all of your marketing materials, helping your products to be instantly recognisable in a crowded marketplace.

Iconic branding is essential for educational software companies, if not the most critical component of setting yourself above others in the eyes of your audience. Building a positive, trustworthy brand and having a considered marketing strategy to launch your software products can ultimately transform your ability to attract new business and generate revenue.

EdTech
EdTech

EdTech marketing & new product launch marketing plans

GWCM work with leading-edge, disruptive innovators and can help with brand positioning, website development, social media, marketing communications and online advertising for your EdTech products or marketing plans for software product launches.

Our pricing tool can help you with marketing plans for software products or setting a marketing budget for a new product launch. GWCM will help your product launch marketing campaign initiatives and drive demand and interest for your EdTech brand, advancing the goals of learning and transforming lives.

Marketing new software to attract your target audience

A result of the disruption to standard education caused by the COVID-19 pandemic educators around the world have been forced to take a more favourable view to online learning. Having an effective marketing strategy for your software company will allow you and your business to take control and harness this potential, as the demand for skills to power the fourth industrial revolution continues to grow.

EdTech

Proof of our education sector marketing expertise

At GWCM, we specialise in education sector marketing and have notable clients such as Oxford University Press and Pearson, but also Pamoja Education, a high growth EdTech provider with an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme. We have also recently worked with Overnet Data, developing their brand Edulink One and helping to maximise the potential of their integrated school information platform.

Have a look at our Case Studies, or contact us to find out how we can add more value to your educational products marketing campaigns.

EdTech

What our clients say about us

I had the pleasure of working with Gavin and his team for the purposes of rebranding my business (Great Oakley Brewery). To a man (or woman) they're talented, focused, and professional, and what's more; they're warm and friendly people too. I couldn't be happier. Many thanks.
Guy Jenkins
10:10 24 Jan 18
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
14:16 07 Jun 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
14:16 07 Jun 17
A fantastic team of people to work with, and always come up with some great design ideas. A fab design agency!
Gemma Bower
11:56 28 Feb 18
We love working with the team at Gavin Willis! They always come up with fun, interactive ideas and often with quick turnarounds!
Jennifer Kingsmill
11:41 13 Feb 18
GWCM helped us on several projects in 2016 and 2017, Beth and Amanda were really helpful.
Orla McIlduff
11:42 13 Feb 18
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
Richard Grazier
14:16 07 Jun 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
14:16 14 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
14:16 07 Nov 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
13:25 13 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
12:09 10 Oct 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
11:26 24 May 17
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
10:36 26 May 17
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
richard grazier
10:54 02 Jun 17
We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.
Leanne Atherton
14:56 23 Nov 20
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