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EdTech and educational products branding, websites and marketing campaigns

Marketing products to schools, colleges, universities, or education providers means iconic branding is often needed to stand out in a crowded marketplace. Building a positive, trustworthy brand and having a considered marketing strategy to help launch your products will ultimately transform your ability to attract new business and generate revenue.

Want to grow your education brand? Please get in touch.

Education – Edtech and products

EdTech marketing, or new product launch marketing plans

GWCM employ leading-edge, disruptive innovators and can help launch your EdTech product, or develop strategic marketing plans for product launches. Our team can assist with your brand positioning, website development, social media marketing communications, or online advertising.

Developing a unique tone of voice for educational software companies or product launch marketing

Have you developed a unique EdTech product application, service or product for teaching and learning that saves teachers valuable time? Or even a robot that makes learning more interactive? Then remember, it is important to consider the differences in marketing positioning to teachers, students, or even your investors.

With many companies creating new disruptive tools for education, working with an established education marketing agency like GWCM will ensure your true brand personality is reflected. GWCM will help connect your brand, with your audience and make you stand-out.

Fresh insight and creativity can lead your brand to evolve and grow. Whether it’s clever social media marketing, trialling new communications or using new channels in digital marketing, with the right campaign and strategy in place, your brand could exceed your current KPI’s and expectations.

Education – Edtech and products

Website design and digital marketing

On average, people will visit your website 10-12 times before making a choice such as selecting your product, or service over a competitor, so the importance of digital marketing within the education sector cannot be overstated. To compete, you need an online presence that’s mobile first, inspirational and of course, easy to navigate for a multitude of users.

A good website and stand-out branding is essential, if not the most critical component of setting yourself above others in the eyes of your audience. If you need assistance with a marketing strategy for your company, our team can help you attract new business and build a positive, trustworthy brand that generates revenue.

Our in-house team of experts can design you an original web solution or overhaul your existing site for mobile, tablet and desktop, ensuring it’s optimised with intelligent SEO and where your core values are clear for your target audience to access and share socially.

Video and animation services

Striking, impactful video productions that connect and engage your audience are a must. If you are looking for an explainer video to show off your product benefits, from concept to storyboard, scripting, animation or, filming through to final delivery, we can handle it all. Your project will be managed by our team of art directors, scriptwriters, animators, videographers and voice-over artists who have the talent and skills to produce stunning video content. Our video marketing agency support will create informative, shareable content that attracts your audience, and clearly evidences your brand values as an animation, video advertisement or how-to guide.

Education – Edtech and products

Social media marketing

Our social media marketing agency services deliver engaging content and our agency experts have honed the skills to communicate with anyone, from Bursars or Teachers to Generation X, Millennials to Generation Y. Our specialist social media marketing consultants & copywriters write compelling social media marketing messages driving audience interactions on Facebook, Twitter, Instagram and LinkedIn.

Proof of our education sector marketing expertise

At GWCM, we have notable clients such as Oxford University Press and Pearson, but also Pamoja Education, a high growth EdTech provider with an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme. We have also recently worked with Overnet Data, developing their brand Edulink One and helping to maximise the potential of their integrated school information platform.

For more information, take a look at our Case Studies, or get in touch using the contact form above.

Education – Edtech and products

Trusted by

EdulinkOne logo Pearson logo Oxford university press logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“We’ve used GWCM for all of our branding and advertising for over 10 years. They’ve been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.”

Co-Founder, Schoolblazer

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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