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Education branding & development to build awareness and reputation

GWCM are a strategic education branding agency combining intelligent creativity with a results-focused attitude that helps drive educational businesses forward. Our experts develop school branding, university branding, college branding campaigns, strategies, development and implementation. Our brand team can help with naming, renaming, and logo and collateral development, and if you need brand guidelines to ensure consistency, we can help with that also.

Education – Branding
Education – Branding

Education branding agency to improve your positioning

We help build the reputation of schools, academy trusts, colleges, universities, and EdTech companies, helping them get leads, or achieve higher admissions. Our specialist copywriters can provide an education branding strategy, vision and narrative for your brand communications whether that be a simple strapline, new website, or advertising campaigns to inspire and engage your audience. We’ve worked with world leading educators too, such as the University of West London, Pearson and Oxford University Press responding to their unique needs, creating effective campaigns, and focussing on measurable results.

Education – Branding

Branding education – personality, culture, ethics & imagery

From your tone of voice to on-page calls to action, it will all be considered as part of a wider strategic positioning in how to better interact with your target audience. Today’s students want it real, through compelling branding and well-considered educational content marketing. Organisations now have the opportunity to use engaging content or influencer marketing to attract the best. At GWCM we have the skills and expertise to develop a strong brand identity that strengthens your Ed brand. We can help with Facebook, Twitter, LinkedIn, or Instagram, or even advertising on buses, digital billboards, and out-of-home (OOH) to elevate your brand.


Developing a unified branding approach

With a consistent campaign and strategy in place, your brand will do a better job of promoting your pupils or undergraduate, post-graduate courses, student fairs, or taster events and exceed your goals and aspirations. We can create an emotional connection and help to increase international presence too, achieve higher admissions and grow the number of students by using a full range of clever digital marketing strategies and creative services such as content marketing, advertising & social media, video & animation, and website and digital services.

Creative advertising campaigns

Our in-house team of experts can help you stand out, through advertising, strategic media planning, scheduling, and support to achieve goals and targets. Our conceptual thinkers can quickly react to any of your ad-hoc last-minute requirements too. Our team will work hard to shift perceptions by devising engaging messages and creative social media advertising that boosts, or raises your brand awareness, leading more visitors to your websites in search of information, inquiries, or admissions details.

Education – Branding

Marketing videos for education & animated promo videos

Striking, impactful video productions that connect and engage your audience are a must. If you are looking for an explainer video to show off your admissions process, or EdTech app, from concept to storyboard, scripting, animation or, filming through to final delivery, we can handle it all. Your project will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning video content.

Education – Branding

Social media marketing

Our social media team deliver immersive, engaging content, and our agency experts have honed the skills to communicate with anyone, from Baby Boomers to Generation X, Millennials to Generation Y. Our specialist social media marketing consultants & copywriters write compelling messages driving audience interactions for Facebook, Twitter, Instagram, and LinkedIn.

Why choose GWCM?

We will increase your visibility and help to position you above your competitors. Our creative will be tailored to sell your products and services, or increase admissions and attract a diverse mix of students wherever they are. We foster long-term relationships with our clients and work hard to sum up your winning qualities and features through clever design, compelling campaign copywriting, and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch now.

Education – Branding

Trusted by

EdulinkOne logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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