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Education branding & development to build awareness and reputation

GWCM is a strategic education branding agency. We combine strategic research and intelligent creativity with a results-focused attitude. GWCM help to drive educational organisations forward. Our experts develop university branding strategies that improves visibility. Our brand experts can help with naming, renaming, and logo development. If you need brand architecture clarity, or brand guidelines to ensure consistency, we can help with that also.

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Education – Branding
Education – Branding

University branding strategies to improve your positioning

We help build the reputation of universities, helping them get leads, and achieve higher admissions. Our specialist copywriters can provide the narrative you need. Storytelling and tone-of-voice, build the vision for your brand communications. Whether that be a simple strapline, new website, or advertising campaigns that inspires and engages your audience. We’ve worked with world-leading educators too. Such as the University of West London, and University of East Anglia. Also Pearson, the world’s largest educator, responding to their unique brand needs. We create effective campaigns, that focus on measurable results.


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Education – Branding

Branding education – personality, culture, ethics & Imagery

Today’s students want it real, through compelling branding and well-considered educational content marketing. From your tone of voice. To on-page calls to action. It will all be considered as part of a wider strategic positioning. At GWCM we have the skills and expertise to develop a strong brand identity that strengthens your Ed brand. We can help with influencer marketing and how to better interact with your target global audience. Be that on Facebook, Twitter, LinkedIn, or Instagram. Even local buses, digital billboards, or out-of-home to help elevate your University brand.


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Developing a unified branding approach – globally

We can create an emotional connection and help to increase your international presence too. A consistent campaign and strategy will help achieve higher admissions and grow student numbers. A well-executed campaign strategy can help to improve global awareness. Social media, video & animation can be used to highlight strengths and academic strengths. By effectively communicating your value proposition will set you apart from other institutions. A well-executed campaign strategy can highlight a your commitment to internationalisation. It should demonstrate a welcoming environment for overseas students.

Creative advertising campaigns

Our in-house team of experts will help you stand out. Advertising, strategic media planning, scheduling, and support to achieve goals and targets. Our conceptual thinkers will quickly react to any of your ad-hoc last-minute requirements too. Our team will work hard to shift perceptions. Engaging messages and creative advertising can help gain a competitive edge. A great campaign will bring more students to your website in search of information, inquiries, or admissions details.


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Education – Branding

Engaging video content and animated promo videos

Striking, impactful video productions that connect and engage your students are a must. Looking for an explainer video to show off your admissions process, or halls of residence? From concept to storyboard, we can handle it all. Scripting, animation, or, filming through to final delivery, your project will be managed by our team. Our art directors, scriptwriters, animators, film crews, and voice-over artists have the talent. We produce stunning video content.


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Education – Branding

Social media marketing

Our social media team delivers immersive, engaging content. Our agency experts have honed the skills to communicate with anyone. We’ve attracted the Baby Boomers, the Generation Xers, the Millennials, and now the Generation Zs. Our specialist social media marketing consultants & copywriters write compelling messages. These drive student interactions for Facebook, Instagram, and TikTok.

Why choose GWCM?

We will increase your visibility and help to position you above your competitors. Our creative will be tailored to increase admissions and attract a diverse mix of students wherever they are. We foster long-term relationships with our clients. We work hard, to sum up your winning qualities and features. With compelling campaign creative, and multi-channel campaigns we can help make you the preferred choice for prospective students. For more information, take a look at our Case Studies, or get in touch now.


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Education – Branding

Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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