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Northampton +44 (0)1604 638200 -
London +44 (0)20 3036 0883

Financial marketing agency for ambitious growth Stand out. Win trust. Convert with confidence.

In times of market uncertainty and digital disruption, financial brands need more than a safe pair of hands. They need a proactive, creative partner. That’s where we come in. At GWCM, we’re the financial services marketing agency that helps banks, fintechs, investment firms, and professional service providers build trust, drive leads, and accelerate growth. We achieve this through standout branding, high-quality content, effective websites, and targeted digital campaigns.

Financial Services Creative Marketing | Trusted, Compliant & Results-Driven | Branding | Campaigns | Digital Solutions that Convert

50+ Google reviews

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Barclays logo Pingit logo British Business Bank logo British Business Investments logo Reed Business School logo NPIF logo MEIF logo CIOSIF logo Century Business Finance logo Icanverifyu.com logo
Northampton web design

Navigating financial marketing with confidence and vision

Your audience is more selective than ever. Attention spans are short. Loyalty is earned. As a financial marketing company, we help financial brands:

  • Refresh and relaunch outdated brands
  • Develop strategic, measurable marketing campaigns
  • Optimise user journeys across digital touch points
  • Build trust and credibility through smart messaging

From brand strategy and communications to paid campaigns and performance reporting, we’ve got the financial sector expertise and creative firepower to elevate your marketing.

Northampton web design

Creative that cuts through the noise

Our financial services creative agency specialists combine strategic insight with high-impact creative. Whether you’re rebranding, launching a new digital product, or rethinking your online presence, we’re ready. We offer:

  • Customer profiling & persona development
  • UX strategy & user journey mapping
  • Financial content creation & copywriting
  • Integrated campaign development
  • Compliance-focused creative solutions
  • Multi-channel brand experiences

We’ll help you sharpen your message, refine your offer, and connect with audiences who matter—whether you’re B2B, B2C or somewhere in between.

Full-service financial marketing solutions

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Website design & WordPress development

Conversion-optimised websites built to impress—and perform.

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Speed & UX audits

Finance audiences are less patient. We can audit and check your website core vitals to ensure fast loading and seamless user experiences.

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LinkedIn & social media marketing

Build authority and awareness with targeted content campaigns across professional networks.

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Video & motion content

Targeted campaigns that capture high-intent searches and drive quality applications directly to your admissions team

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SEO & PPC for financial brands

High-intent lead capture through search ads and organic optimisation, targeting keywords like “financial marketing agency” and related terms.

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Marketing analytics & reporting

Data-driven insights to measure ROI and optimise campaign performance.

Northampton web design

Why financial brands choose our financial marketing agency

In today’s competitive financial landscape, marketing your brand requires more than just creative campaigns. From navigating complex regulatory requirements to communicating trust and credibility to discerning audiences, financial marketing requires a partner who speaks your language and understands your world. That’s where we come in.

  • Extensive background in financial services marketing
  • Well-versed in compliance, risk, and stakeholder communications
  • Full-service team covering strategy, design, development, and content
  • Responsive delivery when time is critical
  • Familiar with FCA guidelines and financial advertising standards
  • Valued partner to banks, established institutions, and fintechs
Northampton web design

“Having worked on a number of projects with GWCM, they have now become a key part of our marketing function. They help us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion, and energy are to be commended.”

Senior Manager, Communications, Midlands Engine Investment Fund
5 star rating

Ready to transform your financial brand’s marketing?
Contact GWCM today!

Schedule a free consultation and discover how our financial services marketing agency can help you reach your goals—faster. Book your FREE 30-minute strategy call—just fill out the form or get in touch for a quote.


Offices in Northampton & London
Call us on 01604 638200 or 020 3036 0883
Or fill out the form below — we usually reply within 24 hours, often much sooner.

Here’s what our clients say about us...

I had the pleasure of working with Gavin and his team for the purposes of rebranding my business (Great Oakley Brewery). To a man (or woman) they're talented, focused, and professional, and what's more; they're warm and friendly people too. I couldn't be happier. Many thanks.
Guy Jenkins
10:10 24 Jan 18
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
14:16 07 Jun 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
14:16 07 Jun 17
A fantastic team of people to work with, and always come up with some great design ideas. A fab design agency!
Gemma Bower
11:56 28 Feb 18
We love working with the team at Gavin Willis! They always come up with fun, interactive ideas and often with quick turnarounds!
Jennifer Kingsmill
11:41 13 Feb 18
It was a pleasure working with Gavin and team on this video project. They understood the concept and what we were trying to achieve straight away. It was a good collaboration with creative and useful suggestions from them as well as a quick response. We will definitely be using them again!
Stacey Hughes
11:06 19 Apr 21
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
Richard Grazier
14:16 07 Jun 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
14:16 14 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
14:16 07 Nov 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
13:25 13 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
12:09 10 Oct 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
11:26 24 May 17
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
10:36 26 May 17
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
richard grazier
10:54 02 Jun 17
We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.
Leanne Atherton
14:56 23 Nov 20
Working with Gavin and the team has been a pleasure. The process was really smooth, handled very efficiently, and the end product exceeded expectations! Thank you GWCM.
Hannah Gibbons
10:46 21 Apr 21
I have worked with GWCM for a couple of years now and have always had a great experience. The quality of everything they have produced our service is exceptional. Communication has always been spot on, and the variety of work that can be completed is incredible. Highly recommended.
Richard Holley
12:42 27 Aug 21
Reed Business School have been working with the team at Gavin Willis for a number of years.They have been instrumental in creating the design and development of our website for 2 new brand designs.The team are very helpful and knowledgeable and can communicate in non technical jargon as appropriate !We have found them extremely accommodating and supportive by providing us with their technical expertise and experience. This has been very helpful in allowing us to achieve our aims without the backing of an in-house dedicated marketing department. They are diligent at meeting deadlines and will quickly respond to any queries/changes we wish to make on an on-going basis.Stella ShawOperations ManagerReed Business School
Reed Business School
17:12 06 Jan 22
Have been working with GWCM for a couple of years since they created a brilliant new identity for us. It's made a huge difference and helped us grow the company. Plus creating new materials is always hassle free. Nina is a pleasure to work with - calm and collected, even under pressure. She translates the briefs into designs so well with her creative vision that there's often only minor tinkering needed to get a final draft. Saves so much time! I've worked with many designers over the years and Nina's a gem!
Abigail Mosley
09:55 10 May 22
GWCM did a great job on artwork for our vans, our web site and all of our marketing flyers. Highly recommended.
Nik Shackleton
09:50 10 May 22
We work in partnership with Gavin Willis to produce campaign collateral for Northamptonshire Council campaigns, particularly our Covid campaigns, which have been frequent and fast-changing over the last couple of years.The design team at GWCM has been involved in designing overall creative concepts, as well as producing assets for varied print and digital media, including posters, digital screens, online marketing campaigns and social media. We rely heavily on them to meet very tight deadlines and ensure consistency and quality across a wide range of media. The team is always very responsive and act quickly and calmly under pressure.They are a pleasure to deal with and I highly recommend them.
Susan Fairbrass
08:40 10 May 22
Great company to do business with. They were very supportive to my needs and went above and beyond my original scope of work. Very impressed. Would highly recommend them and will definitely use them again.
Sharon Massingham
12:13 10 May 22
Excellent company.Gavin Willis Creative Marketing assisted with a digital project for us. Here are a few hallmarks that warrant the 5* rating:1. Understood the brief and worked to it2. I still creative flair to bring the brief to life3. Easy group of professionals to work with4. Followed the time lines5. Kept us on track for our deliverables tooWe are so happy with a super professional product which is viable and has longevity. Recommended provider.
Neil Goosey
16:54 25 May 22
The team at Gavin Willis always provide a great service with good advice and the solution always delivered on time. I highly recommend.
James Ewart
13:23 13 May 22
GWCM helped us explore and then exploit a key strategic opportunity. They offered insightful guidance developing the design brief and provided some very valuable high-level project road-mapping suggestions to help us understand what would be expected and kick things off.Looking forward to working with them again.
alan brown
12:20 07 Jul 22
I would highly recommend GWCM to any company that needs graphic design or marketing services. The friendly and professional team all work together to make a great environment, where everyone is obviously committed, unified, and working hard to exceed customer expectations.
Shaun Cooper
12:47 07 Jul 22
I've worked closely with the team at GWCM for many years and have always been impressed with their high level of professionalism and grasp of current market trends. The advice they have given our company has been invaluable.I can't recommend Gavin, Siobhan and the team highly enough.Thanks chaps.
Ricky Hennell
15:10 07 Jul 22
GWCM are a fantastic creative agency to work with! They have a high standard of professionalism and work hard to deliver quality solutions on time and on budget. The team are friendly and go above and beyond the standard requirements. Very impressed and would definitely work with them again!
Nick Bowen
10:18 09 Aug 22
GWCM went above and beyond throughout the whole process. Their knowledge and professionalism were outstanding at every step of the way and contributed hugely to transforming our brief and requirements. I could not recommend them highly enough, a truly exceptional team of highly skilled individuals who show real passion and care in the work they deliver.
Scott Taylor
13:15 16 Aug 22
Having recently worked with GWCM I found them to be a first-rate creative agency to work with. Their expertise, professionalism and friendly nature is exceptional, whilst delivering distinctive creativity and development skills. I would highly recommend this supplier.
Lindsay Bradley
15:59 16 Aug 22
We needed our public health annual report designed in a digital format in a short space of time, to a high standard. Not only did Gavin Willis say they could do the job, they met the deadline to a very high standard. After the initial contact, Gavin and Nina came to meet us the same day presenting some examples of their work and to gain an understanding of what we required. Throughout the process, Nina, the designer was in regular contact with updates about progress and expected draft deadlines. The communication was excellent and the standard of work was exceptional. We have since asked for hard copies of the report which have also been produced to a very high standard.After this initial piece of work, we worked closely with Gavin Willis, Nina in particular, to create assets for social media, outdoor advertising, digital screens, bus adverts and varying other channels during the pandemic to create public information. Each time, it was like Nina read my mind and turned my thoughts into reality, she was a pleasure to work with, prompt, a great communicator and with good attention to detail.The whole team are friendly, professional and trustworthy. I would highly recommend Gavin Willis.read more
Kathryn Hall
11:30 22 Aug 22
We've worked with Gavin Willis for several years supporting and maintaining a couple of our websites to market our insurance product and to attract new talent to our team. Our account relationship Christian Duffy is excellent - always quick to respond to requests for changes and advising on security topics. 5 star service!
Terry Mullen Revive! UK
17:07 13 Sep 22
GWCM have provided a professional and friendly service on a number of projects I have led or supported. The content and designs produced has been phenomenal because they are engaged and take the time to understand what we are trying to achieve. Nina Billington provides guidance and advice while delivering a high quality service with amazing levels of flexibility when needed. They go above and beyond for their clients, I couldn't recommend more highly.
Nikita Wiseman
08:26 22 Aug 22
We would like to say a huge thank you too Gavin, Siobhan, Christian & the team at Creative Marketing.Our website now looks very professional, clear, very easy to navigate and most importantly to us, a website that our son Zac would be proud of !They are happy to guide or leave you to your own ideas ( we were happy with their guidance ) they were extremely patient with us and we will be forever gratefulYou will not regret working with the fantastic team at GWCM.
Jason F
19:43 11 Sep 22
I've worked with Nina on a number of projects for different clients with great results. Easy to work with and comes up with creative ideas to fit clients' needs and budgets. Hope to do more work with GW in the future.
Mark Sanderson
15:33 31 Aug 22
The Gavin Willis team are always really helpful and will respond quickly to design briefs and any questions that we have.They are both knowledgeable and professional and a pleasure to work with.
Suzanne Tinkler
14:57 22 Aug 22
We have been nothing but impressed with everything Gavin Willis has done for us in support of our flood project. Not only is the design work of an exceptionally high standard, the customer service, the speed that things happen and the friendliness of the team is all excellent. Nina has become one of our team as far as we are concerned. I would recommend them everyday for all branding and website needs.
Sarah Parr
13:59 25 Jan 24
We were fed up with working with one-man band "IT Crowd" type web support freelancers, we decided to hire GWCM to handle updates and developments on our £2million per year turnover fast moving ecommerce platform.It's been transformative! I've not had to buy a kayak to support anyone in times of need. Nobody has broken our toilet seat. They've not been weird to our employees. They just get on and do the job. On schedule. At a great price.Rather than hiring some bloke from the pub to do your webstuff, sometimes it's OK to hire an agency to do it, even if the "creative marketing" in their makes my skin itch a bit.Thanks Christian (the point of contact we've got) - you're a gem.
Brant Richards
11:39 21 Feb 24
We've been using the services of GWCM for many years. Fantastic, creative ideas and always a bit of challenge to get the most out what you're looking for - very easy and friendly to work with too. We keep coming back, what else can I say....
Tom McCulloch
12:28 21 Feb 24
Christian has been great at helping with various Wordpress issues. Really helpful and responsive and the development work is high quality and good value. Really glad we found Gavin Willis!
Rosie Hayes
11:37 21 Feb 24
GWCM has been a crucial partner in maintaining our NHS North East London digital presence. Their attention to detail during the migration process and ongoing support have been exceptional. With their WordPress expertise, our sites are up-to-date and meet public sector accessibility standards, ensuring we meet our organisation’s statutory requirements and help provide engaging information to local people and stakeholders. A reliable and skilled team indeed!
Stu Hosker
11:47 23 Feb 24
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