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Affordable digital marketing for financial services during all the uncertainty

Standing out in a crowded marketplace has never been harder. The increasing pressure to cut through the noise within financial services, ensuring your brand is chosen over another has become even more challenging. We are a fintech marketing agency that also works with the banking, insurance and investment management sectors to plan, deliver and track effective campaigns, that will add value to your business.

Financial Services Branding
Financial Services Branding

Take control of your brand with a talented financial services creative agency

As a financial services marketing agency GWCM can help to launch, or even breathe new life into your brand. Customers are becoming more discerning, less loyal and have a limited attention span. Our expertise covers strategy, brand, content, social media and advertising. We develop powerful and intelligent marketing for finance campaigns that will help to set you apart from your competitors.

We can implement a comprehensive and cohesive strategy to help increase your brand equity, by establishing a distinctive personality to better communicate your offering or ethos to consumers. We also offer CFA marketing and financial services website design and content marketing for the financial services sector that could undoubtedly lead to new revenue streams.

Big challenges still to come – how our marketing ideas for financial services have helped others

According to the June 2020 CBI/PwC Financial Services Survey, spending on financial marketing solutions are set to be cut back to the greatest extent since June 2009. At GWCM, we’re financial services branding and creative marketing specialists who can add more value and bring financial sector brands to life. We’ve worked across a large spectrum of financial services, such as multi-million-pound government investment funds like the Northern Powerhouse and Midlands Engine to The British Business Bank, Century Business Finance and Barclays Bank.

For more information regarding our digital marketing & website design for financial services, or how we could add value to your business, have a look at our Case Studies, or contact us to find out how we can add more value to your business.

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Financial Services Branding
Financial Services Branding

“Having worked on a few projects with GWCM, they have now become a key part of our marketing function, helping us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion and energy are to be commended.”

Senior Manager, Communications, Midlands Engine Investment Fund
5 star rating

What our clients say about us

I had the pleasure of working with Gavin and his team for the purposes of rebranding my business (Great Oakley Brewery). To a man (or woman) they're talented, focused, and professional, and what's more; they're warm and friendly people too. I couldn't be happier. Many thanks.
Guy Jenkins
10:10 24 Jan 18
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
14:16 07 Jun 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
14:16 07 Jun 17
A fantastic team of people to work with, and always come up with some great design ideas. A fab design agency!
Gemma Bower
11:56 28 Feb 18
We love working with the team at Gavin Willis! They always come up with fun, interactive ideas and often with quick turnarounds!
Jennifer Kingsmill
11:41 13 Feb 18
It was a pleasure working with Gavin and team on this video project. They understood the concept and what we were trying to achieve straight away. It was a good collaboration with creative and useful suggestions from them as well as a quick response. We will definitely be using them again!
Stacey Hughes
11:06 19 Apr 21
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
Richard Grazier
14:16 07 Jun 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
14:16 14 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
14:16 07 Nov 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
13:25 13 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
12:09 10 Oct 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
11:26 24 May 17
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
10:36 26 May 17
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
richard grazier
10:54 02 Jun 17
We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.
Leanne Atherton
14:56 23 Nov 20
Working with Gavin and the team has been a pleasure. The process was really smooth, handled very efficiently, and the end product exceeded expectations! Thank you GWCM.
Hannah Gibbons
10:46 21 Apr 21
I have worked with GWCM for a couple of years now and have always had a great experience. The quality of everything they have produced our service is exceptional. Communication has always been spot on, and the variety of work that can be completed is incredible. Highly recommended.
Richard Holley
12:42 27 Aug 21
Reed Business School have been working with the team at Gavin Willis for a number of years.They have been instrumental in creating the design and development of our website for 2 new brand designs.The team are very helpful and knowledgeable and can communicate in non technical jargon as appropriate !We have found them extremely accommodating and supportive by providing us with their technical expertise and experience. This has been very helpful in allowing us to achieve our aims without the backing of an in-house dedicated marketing department. They are diligent at meeting deadlines and will quickly respond to any queries/changes we wish to make on an on-going basis.Stella ShawOperations ManagerReed Business School
Reed Business School
17:12 06 Jan 22
Have been working with GWCM for a couple of years since they created a brilliant new identity for us. It's made a huge difference and helped us grow the company. Plus creating new materials is always hassle free. Nina is a pleasure to work with - calm and collected, even under pressure. She translates the briefs into designs so well with her creative vision that there's often only minor tinkering needed to get a final draft. Saves so much time! I've worked with many designers over the years and Nina's a gem!
Abigail Mosley
09:55 10 May 22
GWCM did a great job on artwork for our vans, our web site and all of our marketing flyers. Highly recommended.
Nik Shackleton
09:50 10 May 22
We work in partnership with Gavin Willis to produce campaign collateral for Northamptonshire Council campaigns, particularly our Covid campaigns, which have been frequent and fast-changing over the last couple of years.The design team at GWCM has been involved in designing overall creative concepts, as well as producing assets for varied print and digital media, including posters, digital screens, online marketing campaigns and social media. We rely heavily on them to meet very tight deadlines and ensure consistency and quality across a wide range of media. The team is always very responsive and act quickly and calmly under pressure.They are a pleasure to deal with and I highly recommend them.
Susan Fairbrass
08:40 10 May 22
Great company to do business with. They were very supportive to my needs and went above and beyond my original scope of work. Very impressed. Would highly recommend them and will definitely use them again.
Sharon Massingham
12:13 10 May 22
Excellent company.Gavin Willis Creative Marketing assisted with a digital project for us. Here are a few hallmarks that warrant the 5* rating:1. Understood the brief and worked to it2. I still creative flair to bring the brief to life3. Easy group of professionals to work with4. Followed the time lines5. Kept us on track for our deliverables tooWe are so happy with a super professional product which is viable and has longevity. Recommended provider.
Neil Goosey
16:54 25 May 22
The team at Gavin Willis always provide a great service with good advice and the solution always delivered on time. I highly recommend.
James Ewart
13:23 13 May 22
GWCM helped us explore and then exploit a key strategic opportunity. They offered insightful guidance developing the design brief and provided some very valuable high-level project road-mapping suggestions to help us understand what would be expected and kick things off.Looking forward to working with them again.
alan brown
12:20 07 Jul 22
I would highly recommend GWCM to any company that needs graphic design or marketing services. The friendly and professional team all work together to make a great environment, where everyone is obviously committed, unified, and working hard to exceed customer expectations.
Shaun Cooper
12:47 07 Jul 22
I've worked closely with the team at GWCM for many years and have always been impressed with their high level of professionalism and grasp of current market trends. The advice they have given our company has been invaluable.I can't recommend Gavin, Siobhan and the team highly enough.Thanks chaps.
Ricky Hennell
15:10 07 Jul 22
GWCM are a fantastic creative agency to work with! They have a high standard of professionalism and work hard to deliver quality solutions on time and on budget. The team are friendly and go above and beyond the standard requirements. Very impressed and would definitely work with them again!
Nick Bowen
10:18 09 Aug 22
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