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Branding and Marketing for the Financial Services

Standing out in a crowded marketplace has never been harder. The increasing pressure to cut through the noise within financial services, ensuring your brand is chosen over another has become even more challenging. At Gavin Willis Creative Marketing we can help to launch, or even breathe new life into your brand. We work with providers, advisors and investment firms to plan, deliver and track effective campaigns, that will add value to your business.

Financial Services Branding
Financial Services Branding

Take control of your brand

Financial Services is traditionally a highly regulated and uniform industry. Your customers are becoming more discerning, less loyal and have a limited attention span. We can develop powerful branding and intelligent creative marketing for you that will help to set you apart from your competitors.

Branding in financial services forms your brand identity and therefore should reflect your brand values. It’s important for financial services companies to take control of their brand identity by implementing a comprehensive and cohesive strategy. Establishing a distinctive personality to effectively communicate your offering or ethos to consumers, could undoubtedly lead to new revenue streams.

Transactional thinking pervades much of the financial sector, and combining this with a trustworthy and tenacious identity is the key to creating an effective branding strategy.

How we can help

At GWCM, we’re financial services branding and creative marketing specialists who can bring financial sector brands to life. We’ve worked across a large spectrum of financial services, such as multi-million pound government investment funds like the Northern Powerhouse and Midlands Engine to The British Business Bank, Century Business Finance and REED Finance. 

A strong brand identity is integral to financial sector businesses and will fundamentally lead to long-term growth. We will work hard to exceed your expectations and build a lasting partnership with you, whilst delivering a quality creative output with measurable results.

VIEW CASE STUDY - MIDLANDS ENGINE INVESTMENT FUND

For more information on how we could add value to your business, have a look at our Case Studies, or find our contact form below.

Financial Services Branding
Financial Services Branding

Client testimonial

“Having worked on a few projects with GWCM, they have now become a key part of our marketing function, helping us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion and energy are to be commended.”

Senior Manager, Communications, Midlands Engine Investment Fund

Want to grow your brand and business?
Let's discuss how together, we can.


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