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Branding for companies in finance services

Financial services branding offers new challenges, in comparison to other industries. To succeed, you’ll need a marketing agency with not only experience, but the right attitude. At GWCM, we specialise in creating innovative branding proposals and fostering long-term partnerships with our clients, so we can help bring your brand to life.

Financial Services Branding
Financial Services Branding

Take control of your brand

Branding is a crucial tool that the financial sector can use to set itself apart from the competition, a highly regulated and uniform industry. Everything you share forms part of your brand identity and in the eyes of the consumer, reflects your brand values. With this in mind, it’s important for financial services companies to take control of their brand identity by implementing a comprehensive and cohesive strategy across all areas of their business.

Establishing a distinct personality and effectively communicating your ethos to consumers will undoubtedly open up new revenue streams for your company. Transactional thinking pervades much of the financial sector, and combining this with a trustworthy and enticing identity for the general public is the key to a successful branding strategy.

What we do

At GWCM, we’re branding specialists who aim to breathe life into our partners in the financial sector.  We’ve worked across a spectrum of financial services, from the multi-million pound Northern Powerhouse Investment Fund to The British Business Bank, Century Business Finance and REED Finance.

Branding services for the financial sector are integral to its growth. We build both innovative solutions and long-term relationships with our clients, always demonstrating our understanding of what it takes to create an intelligent and profitable brand identity.

For more information, have a look at our Branding for the financial sector case studies, or get in touch via phone, email, or the contact form at the bottom of this page.


VIEW CASE STUDY - MIDLANDS ENGINE INVESTMENT FUND
Financial Services Branding
Financial Services Branding

Client testimonial

“Having worked on a few projects with GWCM, they have now become a key part of our marketing function, helping us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion and energy are to be commended.”

Senior Manager, Communications, Midlands Engine Investment Fund

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