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Whether you’re an accountant, a financial adviser, a financial planner, an investment firm or a wealth management company. Your website is most likely the first interaction customers or partners will have with you. For this reason, gaining a positive first impression is essential. At GWCM, we’ve worked on projects across the financial sector and have the ability to build trust, demonstrate knowledge and provide an outstanding user experience through effective design.
Previous studies have shown that 75% of users are less likely to trust a site that appears dated, therefore a high quality and user-friendly website is a necessity if you expect to compete. Many firms across the industry tend to discount the influence their website can have. We see this representing an enormous opportunity for growth for many businesses in the sector.
Consumer behaviour is changing too. Customers want fast access and reliable information around the clock. Local branches of banks and building societies are closing at an unprecedented rate and moving business online. Since 1989, 53% of bank branches in the UK have closed, with 726 branches shutting their doors last year alone. The heart of the financial sector is going fully digital, and whatever kind of company you are, following the trend allows you to keep up and even stay ahead of the curve.
At Gavin Willis Creative Marketing, our in-house team of specialists offer a full suite of services, ranging from a refresh of your existing site, to a full rebuild that will make sure your online portal offers a stand-out user experience, is fully secure and SEO-optimised. We can work with a number of content management systems, including WordPress, Drupal and Liferay, so that organising your content is as easy as possible.
At least 50% of web traffic occurs through mobile devices. If you have a poorly-built website that isn’t mobile friendly, you’re effectively alienating half of your potential audience, as well as causing potential SEO issues. Our web solutions are designed to be compatible with mobile, tablet and desktop, ensuring every last detail is pixel perfect. We’ve built websites for some of the most high-profile financial services firms and organisations in the UK, including designing and delivering a fully responsive website for the £250 million Midlands Engine Investment Fund ready for their launch in August 2017 and building a new website for the British Business Bank. Contact us by phone, email or using the form below to find out more.
“Having worked on a few projects with GWCM, they have now become a key part of our marketing function, helping us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion and energy are to be commended.”
Senior Manager, Communications, Midlands Engine Investment Fund