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Further education marketing strategies to outsmart your competition

At GWCM, our further education marketing and results-focused attitude help to build brand awareness and drive student admissions. Our talented creatives combined with our innovative creative thinking deliver stunning college branding campaigns that create powerful, effective, inclusive, goal-driven marketing for FE.

Further Education Marketing
Further Education Marketing

UK student marketing services to increase applications

Our further education agency services help to build the reputation of colleges and FE institutions big and small, with on-brand marketing communications, easy-to-use websites, and clever advertising that communicate your brand story and ethos. Our student marketing campaigns are created for your specific target student audiences such as those studying for apprenticeships or other vocational qualifications helping to portray a success-driven, forward-thinking college that also helps to attract the best quality teaching staff.

Further Education Marketing

Marketing for further education colleges that is strong, consistent, and excites

Today’s students want it real. Your college brand should express a unique proposition and tone of voice to attract the best. From your website to social media, every detail needs to be carefully considered and integrated as part of your whole marketing strategy. Our marketing to college students is focused on delivering measurable results. Our fresh insights together with effective creative advertising campaigns will lead your brand to evolve and grow.

Realistic expectations should start with realistic goals. We can help define your strategy, bring new life to your brand identity, redesign your logo, visual language, or social media so your marketing will exceed aspirations, and do a better job of promoting your open days, tours and visits.

We help FE establishments needing to constantly compete to attract new students and achieve higher admissions. A brilliant search engine strategy that uses a full range of clever digital marketing strategies and creative services such as content marketing, SEO, social media, and video will drive traffic to your website and lead to higher admissions.


Campaigns & marketing strategies for FE educational institutions

Our in-house team of experts can help build brand awareness through local media PPC & paid social advertising that encourages students to commit. Our conceptual thinkers can quickly react to any of your busy marketing communications teams’ ad-hoc, last-minute requests too. Our copywriters will work hard with engaging messages that continually reassure students of the value you offer, shifting perceptions with creative social media content that boosts, or raises your brand awareness, leading students parents to your website in search of information, your admissions process, or course details.

Further Education Marketing

Marketing videos for education and college promotion

Striking, impactful video productions that connect and influence industry placements are a must. GWCM can produce a case study video that portrays your student life, culture and facilities. From concept to storyboard, scripting, animation or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning video content. Our video team will create informative, shareable content that attracts your audience, clearly portrays your school, and answers prospective parents’ questions.

Further Education Marketing

Social media marketing for educational institutions

Our social media team is up-to-date on the latest marketing channels and delivers immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate and convince prospective students to inquire and visit your college. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for YouTube, Facebook, Twitter, or Instagram.

Why choose GWCM?

We will increase your visibility and help to position you above your competitors. Our creativity will be tailored to increase enrolments and attract a diverse mix of students wherever they are. We foster long-term relationships with our clients and work hard, to sum up, your winning qualities and features through clever design, compelling campaign copywriting, and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch now.

Further Education Marketing

Trusted by

EdulinkOne logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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