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Standing out in a noisy marketplace has never been harder. The increasing pressure to keep up with the latest trends and innovations within healthcare marketing, whilst ensuring your brand is chosen over another, has become even more of a challenge within the healthcare sector. Our services combine both creativity and expertise within results-focused campaigns that will help drive your business forward.
It can be a challenge to stand within the healthcare sector, regulations – with good reason – can be tight, and accuracy within your marketing materials is paramount. At the same time, there is a need to build brand integrity and remain professional through a carefully thought out, integrated communication strategy.
We can help your brand to evolve and grow on or offline, and support your investment with measurement and analytics. Whether it’s employing new technology, accepting new avenues for digital marketing or a new take on conventional techniques, the opportunities are vast with the right creative campaign and strategy in place.
Our client, Olympus Care Services, were looking to promote their specialist high-quality dementia service for World Alzheimer Month. We developed a fully integrated on and offline campaign including; direct mail, outdoor advertising, social media advertising and dedicated landing pages to help better educate their customer base. Olympus grew their social audience by 15% and garnered 2,650 total post engagements during the campaign.
GWCM have also developed a ‘Virtual House’ web based App for Olympus to better guide interest on the range of assistive technology they advise upon, sell and install. This unique tool is used to demonstrate the capabilities and benefits of each device available throughout the home.
We have also created an innovative, accessible and responsive website and e-commerce shop promoting all aspects of their healthcare business.
“GWCM have really helped us further enrich our customer touch points. The innovative and creative ‘Virtual House’ tool is not only a great educational tool for our customers but will ultimately lead to an increase in purchases via our online shop.”
Marketing Specialist, Olympus Care Services
At GWCM, our mission is to be as innovative as possible, ensuring our client’s messaging stand head and shoulders above their competition. We offer a fully integrated service, from strategy to campaign planning, website design to content and copy, digital and social advertising, video production to print design, all services under one roof, allowing your brand to be as cohesive as possible.
Contact us below to find out more about how our services will bring value to your brand.