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GWCM’s innovative approach to marketing, branding and web design has allowed us to develop unique materials and strategies for the healthcare sector. Our services combine both creativity and expertise in results-focused campaigns that will help drive your business forward.
The healthcare sector can be challenging in terms of marketing. Regulations – with good reason – can be tight, and accuracy is paramount. At the same time, there is a need to build trust that is neglected by all too many firms. For us though, bringing new life to even the most clinical of subject matters is what we’re good at.
Fresh insight and creativity can lead your brand to evolve and grow. Whether it’s new technology providing new avenues for digital marketing or a new take on conventional techniques, the possibilities are limitless with the right campaign and strategy.
A serious subject matter or an emphasis on responsibility isn’t an obstacle. At GWCM, we understand how important your services or products are and how to make them relevant to your patients, customers or other businesses within the sector.
Olympus Care Services were looking to promote their specialist dementia offering for World Alzheimer Month, ensuring patients knew they had high-quality services available to them. We developed a full campaign including; direct mail, outdoor advertising, social media advertising and dedicated landing pages to learn more. The result, Olympus grew their social audience by 15% and garnered 2,650 total post engagements during the campaign.
GWCM also developed a ‘virtual house’ for Olympus, to better educate customers on the range of assistive technology they advise on, sell and install. This original tool is used to demonstrate the capabilities and benefits of these devices throughout the home.
We have also developed an accessible and practical website promoting all aspects of their healthcare business, demonstrating our integrated approach and ability to combine our marketing and design services to make a more effective whole.
“GWCM have really helped us further enrich our customer touch points. The innovative and creative ‘Virtual House’ tool is not only a great educational tool for our customers but will ultimately lead to an increase in purchases via our online shop.”
Marketing Specialist, Olympus Care Services
Duty of care isn’t just one aspect of your business. Often it underpins everything you do, and this includes communication. At GWCM, our mission is to be as innovative as possible in making the message conveyed by our clients stand head and shoulders above their competition. That’s why we offer a complete service, from web design to strategy, video content to print design, allowing us to cover all our bases and make your brand as cohesive as possible. We never create a branding proposal, website or marketing campaign for the sake of it. Instead, everything we do is tailored to our clients through a collaborative and distinctly personalised process.
At GWCM, we’re not going to tell you who you should be; we believe that the most compelling approach is to capitalise on everything you already are to get your message heard.